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Tips for Increasing Email Engagement


While email is great for fast communication, a flooding inbox with irrelevant content can be a burden. You can increase engagement of emails sent to coworkers or clients by remembering the following tips.

Rewrite and proofread. By drafting the point you want to convey in your email and rewriting it, you can make sure all important information is included, eliminate unnecessary words, and pick up on any spelling or grammatical errors. Proofreading the final version is absolutely essential.

Enter recipients LAST! There’s almost nothing worse than accidentally sending an unfinished, messy email. There’s no going back! To overcome this, wait to add email addresses until you’re absolutely ready to hit send.

Understand your audience. According to a survey, different age groups want to be perceived differently through email. For example, younger demographics want to appear educated, while older generations want to seem authentic. It’s important to know who your email is going to so that you can try and appeal to these characteristics and more.

Keep it concise. Your colleagues, and clients especially, are likely to skim a long email – if they read it at all. Everyone’s time is valuable, so keep your emails short and to the point. If it’s something important that needs to be discussed in greater detail, schedule a phone call or meeting!

Use humor wisely. Jokes can brighten up the sometimes mundane workday, but it’s important to remember that not everyone has the same sense of humor! Save it for those who you know personally, or if you can gauge your email recipient based on their social media profiles.

Subject lines and signatures. There are several things that can trigger someone’s spam filter- an empty subject line and links in an email footer are among them. Adding a subject line can not only avoid this, but it can also come in handy for future email searches. Your signature should include your name, contact information, title, and possibly the logo of the company you work for. Anything else is excessive and can induce long scrolling and annoyance on the end of the reader!

Be professional. Above all, professionalism is key. You want colleagues to respect you, and clients to trust you. Always address the recipient, conclude with “Thank you,” or “Best,” prior to your signature, and refrain from the use of smiley faces and other emoticons.

Email engagement ensures that readers are aware of everything presented in the email. If it’s to a client and you’re offering a product or service, they’re more likely to request further information if they’re engaged.

To learn about Ferocious Media’s email marketing campaigns, visit our website or give us a call at 1-800- 454-9103!

 

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    Google Rating
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    Based on 19 reviews
    Ferocious Media
    Ferocious Media
    5.0
    Jacqueline Pikulski
    Jacqueline Pikulski
    01:27 27 Jan 23
    Working with Ferocious Media was wonderful. I was hesitant to start this venture because I'm not tech savvy and was worried about if I would have time to do what I had to do on my end and more importantly if I could do it. It was a breeze and I love my new website!
    Catherine Wysokowski
    Catherine Wysokowski
    16:53 19 Dec 22
    The Ferocious Media team was awesome and helped to guide us through unfamiliar territory and got our website looking great!
    Lori Dodd
    Lori Dodd
    17:02 16 Dec 22
    I have been partnering with Ferocious Media for more than 10 years and it has been nothing but wonderful! The team is professional, responsive and talented...I am a pretty demanding client at times, but they are always helpful and make sure every question I ask is responded to in a very efficient manner (sometimes after hours/weekends too!) I recently signed on for their "website for life" program, where we worked together (very collaboratively I might add) over a period of a few months and they delivered a fabulous product. Robin Faller is the bomb and her team of designers, writers and facilitators (shout out to Shannon!) is bar none...I wholeheartedly recommend Ferocious Media for your website development and more!
    Debra Mynar
    Debra Mynar
    18:44 03 Nov 22
    Ferocious built and maintains our website. They were easy to work and translated our vision into WordPress programming. Even though our site is no longer brand new, they are still highly responsive. They help us make adjustments and additions, even in emergencies when we have no idea what to do. I highly recommend the team at Ferocious Media.
    Carolina Giraldo
    Carolina Giraldo
    14:08 18 Oct 22
    Great company! They created our website and were easy to work with.
    melissa cahill
    melissa cahill
    16:12 28 Sep 22
    I love my new website! It has helped out my small business endlessly!
    Society of St. Vincent de Paul
    Society of St. Vincent de Paul
    15:14 26 Sep 22
    As the Development Manager for The Society of St. Vincent de Paul I have had the pleasure with working with Ferocious Media to help manage our SEO and SEM. The team at Ferocious Media are amazing people to work with. They break down each step and explain everything in a way that is easy to understand if you aren't familiar with SEO & SEM. Highly recommend!
    Craig Evan
    Craig Evan
    12:51 12 Aug 22
    Our longstanding relationship with Ferocious Media specifically Robin Faller has been instrumental in the growth of our business. Robin has provided us with a level of detail and attention that is truly unprecedented going above and beyond every step of the way.
    William Nason
    William Nason
    01:11 14 Jun 22
    Great experience and a fantastic job by Shannon, Ron and the whole team. They walked me through every step and put up with my lack of tech knowledge lol
    John White
    John White
    12:42 01 Apr 22
    Great company. Have worked with them for many years and have continued to provide positive results and helpful feedback.
    Lori Minikowski
    Lori Minikowski
    16:10 31 Mar 22
    “Ferocious Media is a responsive, proactive, informed partner for our SEM campaigns, marketing and social media. They are knowledgeable of our industry and are always available and adaptable to our business changes and needs. Our Account Rep, Cole is pleasant, professional, always accessible and offers solid options and suggestions to optimize our monthly spending. With their guidance and perseverance, our online and social media business exposure and response has led to increased traffic and sales.”
    Loula Argyris
    Loula Argyris
    18:48 26 Mar 22
    Ferocious media has been by far the best Marketing & Advertising company we have ever worked with. The level of customer service is second to none. Our representative Cole Vahamonde is very knowledgeable, incredibly helpful and easy to get in touch with. 5 Stars all the way!
    Dan Rodrigues
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    16:27 14 Mar 22
    Debra Solomon
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    22:21 06 Mar 22
    Lynne Fuentes
    Lynne Fuentes
    21:00 04 Mar 22
    The team at Ferocious Media was fantastic from our first meeting. They explained how they could create a new and improved website and logo for my company. They explained how when they create the site and content they used search engine optimization (SEO) which will enable my company to be easily found on the web. We had numerous meetings before the launch to make sure we were all on the same page with design, layout and content, they had so many great ideas and were open to listening to ideas as well. I really couldn't have asked for a better team then them for my company. So a huge THANK YOU to Todd, Noel, Shannon, Melissa and those who work in the background for doing such a great job!!!!
    Alesia Olsen
    Alesia Olsen
    19:12 16 Feb 22
    Professional, quick to respond - Great writers!
    Brooke T
    Brooke T
    16:58 16 Feb 22
    Ferocious Media (Specifically Shannon and Cole) helped us work on our new websites as long as maintaining our existing ones! They were beyond helpful AND speedy with whatever changes we needed to make. They were patient and made sure every step of the way that our expectations were met. I can't thank them enough! Their attention to detail and excellent customer service has continuously won me over!
    Peter Zimiles
    Peter Zimiles
    21:51 28 Jan 22
    We love using Ferocious Media! They're very professional and make sure we're getting the best bang for our buck. I strongly recommend them to anyone who is looking to have a well rounded presence online and grow their business. We have grown in leaps and bounds and I can't thank them enough!
    Justin Haelle
    Justin Haelle
    23:56 21 Dec 21
    We believe you get great service from this team. Any times we have questions about anything they handle for us they get back to us in a very timely matter and answer our question and even have put it examples of what they are referencing to help us understand.
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