The Benefits of Using Google Remarketing

Google remarketing is something that can be very beneficial in your online marketing efforts. Remarketing allows you to reach people who have previously visited your website. These previous visitors are able to see remarketing ads as they browse through websites that are part of the Google Display Network. Remarketing can be a very powerful tool when it is used properly.

There are a number of benefits when running a remarketing campaign. Whether you are looking to drive sales, or promote brand awareness, remarketing can be a strategic component of your advertising efforts. Here are some key benefits to a remarketing campaign:

  • Reach people when they’re most likely to buy: With remarketing, you have the ability to reach people after they have visited your website.  Remarketing gives you the ability to reach those leads that may not have converted into a sale or purchase the first time around.
  • Brand Exposure: With a Google remarketing campaign, you can significantly increase brand exposure with custom graphics that may be more appealing to customers. When a potential customer is exposed to your brand, especially in a more visible form, they are more likely to buy from you when they are ready to make a purchase.
  • Audience Targeting: You are able to enhance your remarketing efforts by targeting specific audiences.  For example, you can target your remarketing ads to people based on their interests or demographics.
  • Flexible Budget: You have total and complete control over the budget. An excellent reporting tool will help enable you to make smart spending decisions.
  • Higher Conversion Rates: The end goal in any online marketing campaign is to gain some sort of interaction from the customer. So someone who has already been to your website, and educated themselves about your service/product, is one step ahead in the buying process. In the end, these users are far more likely to take the next step in the buying process than a new visitor would.

Remarketing allows you to segment your audience and deliver relevant ads based on the actions that a potential customer has taken on your website. Google remarketing gives you the chance to bring back the indecisive customer. Ultimately giving you another chance to close the deal.

To learn about Ferocious Media’s remarketing campaigns, visit our website today!