The Driven Local Blog

We are excited to announce our own Lauren Persico has been awarded 30 Under 30 by Long Island Business News! The 30 Under 30 awards honor the bright and dynamic young professionals who are under the age of 30, who contribute to the Long Island community through public service and who have made significant strides […]

Gmail Ads, also known as Gmail Sponsored Promotions (GSPs), made their comeback in 2015. Since then, we have been utilizing these campaigns as an extremely cost-effective way to reach target audiences where they’re likely to be found multiple times per day — in their Gmail inbox. Google recently announced changes to the way Gmail ads […]

In today’s hyper-connected, digital world, people spend a great deal of time on their phones, tablets and computers — allocating a significant portion of screen time to social media platforms like Facebook, Twitter and Instagram. This creates a great opportunity for advertisers to connect with current and prospective clients, via both paid and organic social […]

SEM, SEO, social media marketing, local listings — at the end of the day, what all of these digital marketing efforts come down to is getting more traffic to your business — whether it is actual foot traffic into your location or web traffic to your landing page. But, in order to see success in […]

From enterprise-level marketing managers to local business owners, one of the most common questions we hear is, “how do I know it’s working?” Beyond the KPI’s, the answer is an increase in more qualified inquiries and sales. That being said, while we can provide transparency down to keyword level lead-tracking, your input, in terms of […]

Age ain’t nothin’ but a number — just ask Lauren Persico, our Senior Executive Vice President and the youngest recipient of Long Island Business News’ Executive Circle Award! The Executive Circle Awards celebrates c-suites, directors and other senior level executives who consistently demonstrate remarkable leadership skills, integrity, values, vision, commitment to excellence, company performance, community […]

With so many digital advertising options in 2017, it is easy to choose the wrong platform, or not choose one at all. From Google to Facebook to Snapchat, you may be asking yourself — “Do I really need to be on every online advertising platform?” The answer will surprise you. Your customers spend their free […]

All of our customers want their phones to ring and their emails to be filled with new business inquiries — this is not some big mystery. For that reason, it is no surprise that most businesses focus their marketing message on “call now,” “buy now,” “use this promo code,” “while supplies last,” etc. These calls […]

If you are someone who fears change, the digital world is probably not for you. Updates come and go like LIRR trains (when they’re on schedule), and if you can’t keep up, your business may suffer as a result. Luckily, that’s why you’ve partnered with us. It’s our job to stay on top of these […]

Data: the double-edged sword of digital marketing. With nearly everything being quantified and tracked, online marketers have access to more information than ever before. Many times, this can lead to a case of too much of a good thing being a bad thing. With so much data available, it can be difficult to determine what […]

Spring has sprung, and though it may be hard to believe for those of us still fighting the bitter cold, birds will be chirping and flowers will be blooming before we know it! As we wait anxiously and prepare for the great outdoors to come alive again in all its glory this season, there’s something […]

In today’s fast paced environment there are many tactics you can use to improve your business’s visibility and gain more leads and prospects. One great method that is often overlooked is the value of exhibiting at business and industry conferences, trade shows and exhibitions. Here at Ferocious Media we sponsor, exhibit and attend many of […]