Did you know that as of 2022, there are 128,861 plumbing businesses in the United States, a two percent increase from 2021?
Plumbers, you know that we all need one eventually! And when we do, it’s usually for an emergency. Nothing beats walking into your house and sloshing through water on your wooden floors! It’s then that you realize how valuable plumbers really are!
As a result, it’s no surprise that working as an independent plumber can be a profitable business. However, learning how to handle the marketing side of the business can be difficult, especially if you are just starting out. You will need to learn how to get new customers, and how to market your brand.
Digital marketing for plumbers can give your business a competitive edge in local markets. Here’s how to drive online traffic and create leads that matter.
Digital Marketing For Plumbers: Your Foundation
The most important aspect of digital marketing for your plumbing business is the research that you base your strategy on. This needs to be centered around your target market. Identifying who your ideal target market is and then centering your digital marketing tactics around it is the first step.
1. Local SEO
Optimizing your business/website for local city-specific keywords is what local SEO is all about. These days, it’s the new online directory for local businesses.
Local SEO is more effective because it targets a specific geographic area. It aids in the reduction of competition in your area. It also makes it easier for your company to get higher rankings on search engines like Google. This is geared towards searches like, for instance, “plumber near me”.
This means that you need to do things like claiming your Business page on Google Bussiness Profile and then updating the profile to be totally complete. Ensure that your location is visible on Google maps too and list all relevant business information such as opening hours and full contact details.
2. Pay-Per-Click Advertising (Google Ads)
Running efficient pay-per-click advertising campaigns, such as on Google Ads, is essential for a plumbing business to be successful in the digital world. It’s one of the best ways to increase lead volume and scale the size of your business.
With that being said, it’s also one of the easiest ways to waste money if you don’t know what you’re doing. Time and time again we get new clients who were losing money running ads with their previous agency because they weren’t following all of the best practices.
Our experts have over a decade of experience running successful advertising campaigns for plumbing companies and specialize in generating the best return on your investment.
3. Web Design
A well-designed website can help your plumbing business in a variety of ways. It’s essentially your internet presence, which serves as a brochure for the services you provide. The manner your web page introduces you gives them a sense of your brand, values, and image. They read reviews, look at photos of you and your work, and learn how to contact you.
Make sure that your website is designed for your user and that the experience is a positive one.
Perfection For Plumbers And Their Marketing
Digital marketing for plumbers doesn’t have to be challenging or overwhelming. If you build your content and platforms with your target audience in mind, then you’ve already won most of the battle.
Formulate your digital marketing goals in such a way that they’re achievable and measurable so you know what may need to be adapted later on.
If you’re looking for a digital marketing agency that knows plumbers, you’re in the right place because that is us!