Recent research points to what most of us already knew: Emojis can help you appear more amicable, increase your popularity on social media, and actually make you a little happier — even when you’re offline. But, as with most things, there’s a time and a place for using emoticons in your online marketing. Before you start adding smileys and hearts …
Is your Facebook business page verified?
Have you ever noticed the little check mark next to your favorite celebrity, brand or publication’s Facebook page? We’re sure you’ve seen it before, but have you ever wondered why it’s there? It lets visitors know that the page is authentic and that they’re not looking at a fake account. What was once only an option for big brands with …
How to Build Relationships With Consumers
Now more than ever, brands are using social media to market their products and services to consumers. No matter the company, if the content is too generic or sounds too “salesy”, it won’t be effective. The most successful marketing is when a two-way conversation with the consumers is established. This allows for interactivity, and it helps the brand to be …
Your Guide To Social Media Success During The Holidays
For everyday consumers, we know that the holiday season is probably one of the last things on their minds at this point in time – we’ve barely begun to enjoy the transition from summer to fall! But, for businesses, the holidays are a particular time of year that must be thought of and planned for well in advance. Have you …
Which Social Media Platforms Should My Business Be Using
With new platforms rolling out, current ones evolving, and others becoming obsolete – we get it, the social media landscape changes regularly and it’s hard to keep up. One thing’s for sure, social media is no longer just a fad. For your brand, it’s indispensable. Now, you know your brand needs to have a presence on social media, but where? …
