When it comes to your digital presence, good content is key. That’s why blogging is such an important part of your social media campaign! In addition to keeping your audience interested, engaging content can also improve your SEO, shape your brand or product image, and drive traffic back to your website and social pages. Your blog should keep current and …
“Don’t Hit Send”: Social Media Guidelines & Etiquette for the Workplace
There’s no denying that Social Media is here to stay. It’s almost impossible to have any sort of interaction without Facebook, Twitter, or Instagram being introduced. Whether it be a commercial, personal conversation, or business transaction; social media has become an all-too-important factor in our lives. The @ symbol has replaced the handshake, retweeting has replaced the simple phone call, …
Social Media Tips: Get Out Of Your Content Rut
Ever run into a situation where finding content to post on social media seems near impossible? Don’t worry, you’re not alone. Finding “engaging content” is only part of the battle, let alone choosing the best time to send it out. Even the most active and influential social media experts get stuck in a rut some days, so here are a …
Social Media Week Day 4: Five Power Tips for Branding
The fourth and final day of Social Media Week NYC was all about branding. We all want our brand to succeed and be first in the minds of consumers. Read the five tips below to learn how to grow your company’s brand! 1. Create a sense of community. In a class called “How Today’s Top Brands Breed Loyalty and …
Social Media Week Day 3: Using Corporate Communication to the Fullest
On the third day of Social Media Week in NYC, Chief Marketing Officer of Meltwater Valerie Fawzi gave our Social Media Account Analysts some insight on corporate communication in a class called “The Last Piece of the Marketing Puzzle”. Whether it’s internally with employees or externally with consumers, it’s essential to have a good grip on communication. The best way to …
Social Media Week Day 2: Reaching an Audience
Our Social Media Account Analysts are at it again and Social Media Week in NYC will not disappoint. People are talking about everything from page likes to generational differences, but a major topic of the day was audience. Below are some things that were covered in today’s classes. Keep these in mind when dealing with your business’s audience! Speak with the consumer …
How to Build Your Brand With Social Media
Ferocious Media’s Senior Executive Vice President and Partner, Lauren Persico and Andrew Dell’Aglio, SVP of Channel Sales recently attended the International Technology Rental Association (ITRA) Conference at Bally’s Hotel & Casino in Las Vegas. This year’s conference focused heavily on helping ITRA Members grow their brands through social media marketing. Many business owners are under the impression that the true measure …
Social Media Week Day 1: Getting the Most out of Social Media Marketing
This week, a few of our wonderful Social Media Account Analysts are attending Social Media Week in New York City. This 4-day event brings together the best and the brightest of the evolving social media landscape and creates an opportunity for education and engagement. Our analysts have already brought back some useful tips and insight on how to get the most …
Why Your Small Business Needs Social Media Marketing
“Find us on Facebook!” “Tweet us your feedback!” “Check out our reviews on Google+!” For most consumers, sayings like these have become common place when it comes to interacting with a brand or company. Why? Simply put, social media has become a valuable marketing strategy that businesses just cannot ignore. Now, that’s not to say that print ads and other …
Pinterest: Social Media’s Underdog
When you think of Pinterest, you likely think of hundreds of recipes, countless DIY projects, and a goldmine of home decor inspiration that maybe one day you’ll actually utilize. What you’re not thinking – Pinterest eats its competitors alive. Since the site’s launch in 2010 this visual bookmarking, online scrapbook of sorts has been steadily (and secretly) sneaking up on …
