When it comes to your digital presence, good content is key. That’s why blogging is such an important part of your social media campaign! In addition to keeping your audience interested, engaging content can also improve your SEO, shape your brand or product image, and drive traffic back to your website and social pages. Your blog should keep current and …
“Don’t Hit Send”: Social Media Guidelines & Etiquette for the Workplace
There’s no denying that Social Media is here to stay. It’s almost impossible to have any sort of interaction without Facebook, Twitter, or Instagram being introduced. Whether it be a commercial, personal conversation, or business transaction; social media has become an all-too-important factor in our lives. The @ symbol has replaced the handshake, retweeting has replaced the simple phone call, …
Social Media Tips: Get Out Of Your Content Rut
Ever run into a situation where finding content to post on social media seems near impossible? Don’t worry, you’re not alone. Finding “engaging content” is only part of the battle, let alone choosing the best time to send it out. Even the most active and influential social media experts get stuck in a rut some days, so here are a …
Social Media Week Day 4: Five Power Tips for Branding
The fourth and final day of Social Media Week NYC was all about branding. We all want our brand to succeed and be first in the minds of consumers. Read the five tips below to learn how to grow your company’s brand! 1. Create a sense of community. In a class called “How Today’s Top Brands Breed Loyalty and …
Social Media Week Day 3: Using Corporate Communication to the Fullest
On the third day of Social Media Week in NYC, Chief Marketing Officer of Meltwater Valerie Fawzi gave our Social Media Account Analysts some insight on corporate communication in a class called “The Last Piece of the Marketing Puzzle”. Whether it’s internally with employees or externally with consumers, it’s essential to have a good grip on communication. The best way to …
