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Old Social Media Trends That You Don’t Have to Worry About Anymore

Here’s the thing about social media—it’s all about trends. No matter what business you’re in, there’s a trend for every career, market, and demographic. And it’s essential to stay on top of these topics, as they can help you climb the social ladder to success and bring in more followers, engagement, and growth!  However, it’s easy to fall behind and …

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5 Facebook Marketing Mistakes to Avoid

In today’s hyper-connected, digital world, people spend a great deal of time on their phones, tablets and computers — allocating a significant portion of screen time to social media platforms like Facebook, Twitter and Instagram. This creates a great opportunity for advertisers to connect with current and prospective clients, via both paid and organic social media marketing campaigns. (The most …

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7 Spring Cleaning Tips For Your Social Presence

Spring has sprung, and though it may be hard to believe for those of us still fighting the bitter cold, birds will be chirping and flowers will be blooming before we know it! As we wait anxiously and prepare for the great outdoors to come alive again in all its glory this season, there’s something else we hope will re-emerge …

#SMWNYC: The Evolution of Video & Social Advertising

This week, some of our organic and paid social media analysts took a trip to the Big Apple to attend Social Media Week 2017. As such, we’ll be sharing some of the things we learn along the way — enjoy! If there’s one point that was continuously hammered home at Social Media Week, it’s the importance of video — and …

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#SMWNYC: When It Comes to Social, You Don’t Have to Be Everywhere

This week, some of our organic and paid social media analysts took a trip to the Big Apple to attend Social Media Week 2017. As such, we’ll be sharing some of the things we learn along the way — enjoy! While baby boomers seem to be firmly planted on Facebook, and Generation X and Y have shifted their social media …

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How to Achieve Your Brand’s Happily Ever After

“Once upon a time in the world of social media, there lived a brand. This particular brand was starving for an identity and he knew he needed one quick before he fell into the shadows, where all the dime-a-dozen brands go to live out their remaining days. This brand was smart though, and he knew exactly where to go to …

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Inside the Huddle: The Big Game on Social

Justifying an expense of $5 million for 30 seconds during the Big Game sure is proof of brand confidence — wouldn’t you agree? Each year, over 100 million people turn their attention to two teams throwing a ball back and forth for an average of four hours. But let’s be real with ourselves here — silence coats almost every room …

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This Month in Social Media: January 2017

The world of social media is constantly changing — and with so many platforms and algorithms out there, it’s hard to keep up. That’s why we provide our clients and followers with This Month in Social — where we highlight the biggest changes in social media and how we prepare to tackle them. Instagram Brings Business Insights and Ads to …

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This Month in Social: December 2016

The world of social media is constantly changing – and with so many platforms and algorithms out there, it’s hard to keep up. That’s why we provide our clients and followers with This Month in Social – where we highlight the biggest changes in social media and how we prepare to tackle them. Snapchat’s Entering the Programming Game Recent job …

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2016 Facebook Global Partner Summit: Key Takeaways

If there’s one point that was driven home at the 2016 Facebook Global Partner Summit, it’s this: Whereas five years ago Facebook was built for generating Page Likes and engagement, today it’s evolved into a platform for driving real business results. And as the social network continues to mature, brands and advertisers can employ it to achieve just about any …