Generally speaking, landing pages are extremely important components for web browsing and online marketing. When building SEM ads to represent your business and services, a crucial factor to keep in mind is relevance. Your ads should have a very clear message and a strong call-to-action, which should mirror the landing pages they are linked to. If you are offering a …
The Google Display Network Revealed
The Google Display Network consists of more than 2 million websites and reaches more than 90% of internet users around the world. Display Advertising is a great way to create awareness for your brand. It’s also effective for increasing sales and building customer loyalty. There are different ways to target on the Display Network. Contextual Targeting- Reach users who are …
5 Ways Call Tracking Will Help You Get the Most Out of Your Marketing Efforts
Pay Per Click (PPC) advertising is one of the most cost effective types of marketing. However, most organizations and advertisers are forced to focus on web forms with CRM integration to track their leads and measure achievement based upon a progression of advanced examination. For example, organic visits, site visits and conversions. A tool that is often not utilized enough …
Unconventional Ways to Come Up With Keywords
One of the most important factors of creating a successful SEM campaign is finding your keywords. When you find that special keyword, it narrows down the search results and makes it easier for people to find the advertiser’s unique service or product. There are a multitude of ways to find your keywords, including tools that Google themselves provide such as …
What is Brand Consistency and Why is it Important in Your PPC Campaign
Brand Consistency can be defined as ensuring that all aspects of your business, including your business name, are reflected in the same manner across all advertising platforms. It plays an important role in establishing your presence both online and off. Between the latest apps, phones and mobile websites, the face of marketing is constantly changing. It is important to remain …
