You have invested the time to identify your target audience, research keywords, build dynamic ads, and set those ads to trigger during key times in specific areas. There is a lot that goes into building an effective AdWords campaign for your business. Once your campaign goes live it is only natural that you will want to see the results of …
How To Measure The Success Of Paid Search Campaigns
There are countless metrics available to track and analyze a paid search campaign. As one can imagine, the process can be quite complicated and confusing. To best understand what is working in your campaign and what isn’t, we are going to narrow down the metrics to those that provide the most meaningful insights. 1. Quality Score. This is how Google …
Marketing Trends in 2014
Marketing is no longer a simple, predictive process. Social media platforms have created an ever changing relationship between the business and the consumer. Companies need to keep people interested, whether they are a prospective customer or someone who is already familiar with the brand. Agile marketing is the common response to this complexity. Through building, testing, measuring, learning, refining and …
The Persistence of the SMB Churn Problem
We took a moment to sit down with Kevin Szypula, CEO of Ferocious Media, and ask his opinion on the SMB Churn problem. Kevin shares information such as, what makes Ferocious Media different from other SEM companies. “Customer Churn at SEM Agencies is a big issue facing the Local SEM industry. It effects all SEM agencies, as the long-term decisions …
