Search Engine Marketing has become one of the most effective ways to help increase sales for businesses. With everyone turning to the internet to find relevant information, Search Engine Marketing is a necessity for businesses looking to be seen! Done right, you are more likely to generate traffic to your website and increase the productivity of your business. Search Engine …
Search Impression Share: Why You Should Care
Search engine marketing is all about the numbers. How often are your ads being shown? How often are they being clicked on? How many of those clicks convert to a specific action? You can track these metrics through Google AdWords. Each one contains insights into specific aspects of your campaign’s performance, but it all starts with impression share: the number …
Good Offense: The Value of Branded Terms in Your PPC Campaign
We are often asked by SMB’s, “Why should we pay for branding in a PPC campaign?” It’s interesting that these same business owners often invest in a great location and dress their brand with a strong logo and signage. They promote their brand with wrapped vehicles, billboards, cable TV, radio, print, direct mail, display advertising and collateral materials. Branded search …
Top 5 Google Easter Eggs – 2014
Top 5 Google Easter Eggs 2014 Looking to kill some time during your lunch break? It’s okay, we won’t tell. Try out our five favorite Google Easter Eggs from 2014! Askew – Looking to see things from a different perspective? Google “Askew” and watch your search results get a little shifty. Festivus – There is a Google Easter Egg just for …
Google AdWords Quality Score- Why It Matters
Google recently named Ferocious Media the 2014 winner of the North America Premier SMB Partner Awards in the category for “Highest Quality Accounts”. This was an especially big deal to us as this was purely a mathematical calculation of all our accounts’ average Quality Scores, and not someone’s opinion. Ferocious Media’s accounts had the highest average Quality Score among all of …
