Google remarketing is something that can be very beneficial in your online marketing efforts. Remarketing allows you to reach people who have previously visited your website. These previous visitors are able to see remarketing ads as they browse through websites that are part of the Google Display Network. Remarketing can be a very powerful tool when it is used properly. …
5 Ways to Get the Most Out of PPC Budgets for New Accounts
Historical performance data gives pay per click (PPC) managers insight into what keywords, ads, and targeting are working effectively. It’s their job to then control the budget accordingly using this valuable information. But what about new PPC accounts, or even new products or services where you don’t have as much data or information to draw from? We can utilize previous …
Adapting to a World That is Increasingly Mobile-Centric, Google Announces New AdWords Innovations
More than ever, companies are marketing to society’s growing expectations for immediate satisfaction. This is correlated to the increase in smartphone users, and is a necessary industry adaptation to stay competitive. Consumers are seeking relevant answers as quickly as possible, and using their phones to get them as questions arise. In fact, Google just confirmed that in ten countries, including …
Google’s Algorithms Updating This Month: Are You Prepared?
By now, it’s no secret that the fastest way to increase your website’s exposure on Google and its search partners is through SEM, or Search Engine Marketing, but paid ads are not the only Google feature business owners should focus on. A high rank on Google’s organic search listing will complement your SEM efforts, in addition to driving more users …
How to Choose a PPC Agency: 6 Important Questions to Ask
In the constantly changing digital marketing landscape, it has never been more important to become an educated business owner. Relevant search traffic is at an all time high for local businesses, and SEM (or PPC) is one of the most effective methods to drive these potential customers to your site. Here are some questions to ask your current or prospective …
