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Using Search Engine Marketing to Increase Sales and Productivity

Search Engine Marketing has become one of the most effective ways to help increase sales for businesses. With everyone turning to the internet to find relevant information, Search Engine Marketing is a necessity for businesses looking to be seen! Done right, you are more likely to generate traffic to your website and increase the productivity of your business. Search Engine …

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Search Impression Share: Why You Should Care

Search engine marketing is all about the numbers. How often are your ads being shown? How often are they being clicked on? How many of those clicks convert to a specific action? You can track these metrics through Google AdWords. Each one contains insights into specific aspects of your campaign’s performance, but it all starts with impression share: the number …

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Good Offense: The Value of Branded Terms in Your PPC Campaign

We are often asked by SMB’s, “Why should we pay for branding in a PPC campaign?”  It’s interesting that these same business owners often invest in a great location and dress their brand with a strong logo and signage.  They promote their brand with wrapped vehicles, billboards, cable TV, radio, print, direct mail, display advertising and collateral materials. Branded search …

Top 5 Google Easter Eggs – 2014

Top 5 Google Easter Eggs 2014 Looking to kill some time during your lunch break?  It’s okay, we won’t tell.  Try out our five favorite Google Easter Eggs from 2014! Askew – Looking to see things from a different perspective?  Google “Askew” and watch your search results get a little shifty. Festivus – There is a Google Easter Egg just for …

Google AdWords Quality Score- Why It Matters

Google recently named Ferocious Media the 2014 winner of the North America Premier SMB Partner Awards in the category for “Highest Quality Accounts”.  This was an especially big deal to us as this was purely a mathematical calculation of all our accounts’ average Quality Scores, and not someone’s opinion.  Ferocious Media’s accounts had the highest average Quality Score among all of …

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Coming Attractions: Finding your Ads with the Google Ad Preview Tool

You have invested the time to identify your target audience, research keywords, build dynamic ads, and set those ads to trigger during key times in specific areas. There is a lot that goes into building an effective AdWords campaign for your business. Once your campaign goes live it is only natural that you will want to see the results of …

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How To Measure The Success Of Paid Search Campaigns

There are countless metrics available to track and analyze a paid search campaign. As one can imagine, the process can be quite complicated and confusing. To best understand what is working in your campaign and what isn’t, we are going to narrow down the metrics to those that provide the most meaningful insights. 1. Quality Score. This is how Google …

Marketing Trends in 2014

Marketing is no longer a simple, predictive process. Social media platforms have created an ever changing relationship between the business and the consumer. Companies need to keep people interested, whether they are a prospective customer or someone who is already familiar with the brand. Agile marketing is the common response to this complexity. Through building, testing, measuring, learning, refining and …

The Persistence of the SMB Churn Problem

We took a moment to sit down with Kevin Szypula, CEO of Ferocious Media, and ask his opinion on the SMB Churn problem. Kevin shares information such as, what makes Ferocious Media different from other SEM companies. “Customer Churn at SEM Agencies is a big issue facing the Local SEM industry. It effects all SEM agencies, as the long-term decisions …