We’ve all done it – sat in front of our computers researching a product, service or experience for hours. But as technology continues to play an important role in our lives, and with the rise of mobile seemingly not slowing down, the advertising game has officially changed. The new name of the game? Micro-moments. Thanks to mobile, micro-moments can happen …
Choosing a Digital Advertising Partner: How to do it right!
Choosing the right digital partner can be a daunting task, especially if you don’t know what to look for and what questions to ask. The following blog post is dedicated to help guide you in asking all the right questions and choosing the digital marketing partner that makes the most sense for your unique business needs. Knowing is half the …
How to Create Positive Brand Recognition With Your Marketing Campaign
Ever wonder why you catch yourself singing along to those K-A-R-S Kars 4 Kids advertisements, or laugh every time Jake from State Farm has to explain himself to jealous wives? As a business owner, wouldn’t it be nice to achieve this goal of effective branding and advertising? You may be asking, how can I come up with an idea as …
Digital Marketing Trends To Look For In 2016
2016 is here, and it’s a guarantee that you’ll see new and innovative strategies and ideas pop up in the digital marketing world. Here’s a list of marketing techniques that will play a big role in your 2016 digital marketing plan: Responsive Website: 2015 was a huge year for mobile! Google announced that mobile traffic finally overtook desktop traffic in …
Planning Your Marketing for Micro Moments That Matter
Mobile has forever changed the way your target customer behaves. Whether you are targeting businesses or consumers, 90% of people start a journey on one device and cross over to another. A good marketing plan needs to feature a robust approach encompassing direct response and branding strategies online as well as complementing those strategies with traditional media offline. Think of …
