It has gotten to the point that nearly every SMB is using some form of digital marketing to promote their business. They may be using Google AdWords, running an SEO campaign for their website, or promoting the business on Facebook and other forms of social media. With the landscape of digital marketing rapidly changing, and the importance of digital marketing …
How to Prepare Your Advertising For The Holiday Season
Labor Day marks the unofficial end of summer. It also serves as an indicator for retail marketers that it’s time to start planning your holiday advertising strategy. Keep in mind that this year people are expected to do more shopping on mobile devices than ever before. People are turning to Facebook and Instagram more frequently to discover interesting products and …
The importance of a good landing page or website.
If you are a business owner, I’m sure you understand the importance of advertising online. We live in an age where almost everyone uses the Internet to connect, shop, research and do almost anything else. Gone are the days when we needed to wait until we got home to power up our desktop computers and do our research. Now, we …
Google is Alphabet?! Alphabet is Google?! Google’s Restructuring and What it Means
Yesterday, in a letter from CEO Larry Page, it was announced that Google, as a part of a corporate restructure, is now a part of the newly formed parent company Alphabet. “So wait, someone acquired Google?” Not exactly. Alphabet is a newly created company that is described as “mostly a collection of companies” by former Google CEO and now …
Quick Tip: Respond to Online Inquiries
Last week I was researching local tire dealers to see who had my tires in stock and who had the ability to change them rather quickly. I did a simple Google search for the brand of tires in my town. Five local dealers came up, all of which I am familiar with. Since I was at work, I wasn’t about …
