With the New Year upon us, and being nearly halfway through the first month, if you have not already done so it may be a good idea to take stock in last year’s performance and set some goals for your business in 2015. It is important to have objectives as they keep you focused, give you something to compare results …
What Traffic Source Data Tells You About Your Digital Marketing Mix
There are countless tools and resources dedicated to providing insight into your digital marketing efforts just waiting to shoot numbers out at you. But what does it all mean? Today, business owners can track almost any aspect of their online presence. However not all metrics are created equal. The trick is to identify those that provide insight into the …
Google AdWords Vs. Facebook Ads
Facebook and Google are currently two of the best places to spend your business’s advertising dollars. Ideally, you’ll want to advertise on both platforms as the potential audience reach is massive, however depending on your marketing objectives, focusing on one platform may be the most effective way to allocate your budget and meet your goals. When it comes to Google …
How To Make The Most Out Of Your Digital Marketing Efforts
As we begin to gear up for the end of 2014, business owners will begin to look back at their marketing efforts for the year and compose a plan of action for 2015. What worked? What didn’t? To continually reach potential customers, you must stay up-to-date on the ever-changing trends. A recent survey of marketing executives conducted by Gartner, Inc. …
How To Succeed In Digital Marketing
School’s in session at Ferocious Media! Operations Manager, Mike Coyne took the time to provide readers with #TuesdayTips for success in the Digital Media Marketing world. Take a look at the following: What is the most important thing a business owner needs to know about digital media marketing? How to track and measure the success of a campaign. There are …
