Ferocious Media’s Senior Executive Vice President and Partner, Lauren Persico and Andrew Dell’Aglio, SVP of Channel Sales recently attended the International Technology Rental Association (ITRA) Conference at Bally’s Hotel & Casino in Las Vegas. This year’s conference focused heavily on helping ITRA Members grow their brands through social media marketing.

Many business owners are under the impression that the true measure of success on social media platforms lie within the number of followers or LIKES a business has. While that certainly doesn’t hurt a campaign, increasing the number of LIKES you receive should not be your primary focus. As an ITRA Conference speaker, Persico dished on strategies for effectively building your brand through social media outlets and efforts.

To hear more about her presentation and for more information on the ITRA Conference, click here!