SEM, SEO, social media marketing, local listings — at the end of the day, what all of these digital marketing efforts come down to is getting more traffic to your business — whether it is actual foot traffic into your location or web traffic to your landing page. But, in order to see success in all areas of digital marketing …
Evolution of Web Design: How Our Favorite Sites Used to Look
The year was 1991, when British computer scientist Sir Tim Berners-Lee created one of the most pivotal inventions of our time. And while it wasn’t the wheel or electricity — it serves us daily, providing its users with unending access to information: the World Wide Web. Photo via CERN We’ve come a long way since then — I mean seriously, …
What’s Everybody So AMPed Up About?
In the world of everything mobile, the most important thing to users is the webpage in which they’re visiting. It’s been a common theme to blame a slow loading page on variable factors such as WiFi connections and bad service, but that’s not always the case anymore. Through an initiative backed by Google, the search for faster loading mobile pages …
Items on Your Website Explained in Plain English
Having a website for your business is extremely important for branding, educating visitors, and gaining clientele. In all honesty, would you trust a business that didn’t have a website, or had a bad one at that? While you might not be able to build your own website, you should know the basics of some of its features. Doing so will …
Google Fonts Redesigned Their Site… And It’s Awesome!
If you didn’t already know, Google likes offering free things. Since 1998, they have been giving Santa Claus a run for his money with their offerings and services. In almost a perverse manner, Google loves to buy expensive tech, code and digital services and leave the industry scratching it’s head when it open sources the material for free the next …
Get To Know Material Design
What is Material Design? Even if you haven’t heard the term Material Design before ─ you’ve probably seen it. Since being released in 2014, Google’s Material Design principles have been gaining popularity in the app design industry. Although it is essentially a set of design standards for apps, many of the ideas can be applied to any UI ─ including …
What is a Balanced Website Design and Why is it Important?
A balanced design of your website is just as important as the content you put in it. An unbalanced design can be overwhelming for the user and cause frustration, at which point the user will probably bounce off your page and find a more pleasing site to navigate through. Visual design is a very important component that shouldn’t be neglected. …
Why A Quality Website Is An Important Factor In Online Marketing
I have been involved in the online marketing space for about 5 years. The first service I discovered in digital media back in 2010 was Pay Per Click (PPC), otherwise known as Google Adwords. Fast forward to 2015… I am now an expert in a suite of digital marketing services that include social media, search engine optimization (SEO), display strategies, …
Responsive Web Design FAQs
What is Responsive Web Design? Rather than designing separate sites for desktops, tablets and phones, responsive web design will create an ideal viewing experience by addressing all of them; creating a design users will be familiar with as they migrate across devices. Google has formally endorsed Responsive Web Design as their favored method for building websites. Why should I switch …
3 Elements of a Great HVAC Website
The days of cracking open a phone book and searching for the number of your local repair man are long gone. Instead, customers are searching for HVAC companies on Google from desktops, laptops, tablets, smartphones, televisions…the list goes on. So if your HVAC company’s website is lacking, you’re likely missing out on a lot of potential customers. Before investing in …
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