Ferocious Media’s Guide to Google My Business

Local SEO is a huge part of what we do at Ferocious Media and you can’t mention local SEO without immediately thinking about Google My Business (GMB). We’re here to guide you through the number one tool to achieving local success, Google My Business. What Is Google My Business? Google My Business is a tool for local businesses that gives …

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What Is Local Search and Why Is It Important for SEO?

Imagine this – it’s 5pm and you’re getting hungry. For whatever reason you have an intense craving for sushi. So what are you to do? You’re more than likely going to pull out your phone, navigate to Google, type in “sushi near me” and pick the spot you want to grab dinner at.  But how does Google pick which spots …

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Evergreen Content: What Is It and Why Is It Important?

Remember that post you sent out on behalf of your business last year? The one you spent so much time working on and felt entirely confident that it would be the “best post ever?” Well, it seems as though the majority of your social media fans don’t remember it – after all, it only reached a small handful of people …

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How SEO Has Changed Over a Decade

Do you remember what the first website you ever visited looked like? If it was anytime in the 90’s odds are the page was nothing more than black text on a white background, with big blue links to click on. It’s hard to imagine a time when search engines were this limited. Today, we use the internet for everything from …

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Google Tests New Layout for Organic Desktop Searches

Google is always updating and tweaking their products to improve results – have you spotted the latest change? In early June, it was announced that Google is testing a new Material Design layout for desktop searches. This new, updated look is designed to unify Google’s products, while making a few aesthetic changes to their search engine platform. Though the changes …