Social media encompasses many platforms, each of which is always changing. When you want to create solid social media posts that will generate engagement for your brand, it can be hard to keep up with this ever-changing digital jungle. However, with the perfect content writing strategy and the right time and effort applied, you’ll find that accomplishing your business goals …
Is Your Website Design Driving Customers Away?
A recent study found that it takes only 0.05 seconds for a customer to form an opinion on your website. In those seconds, customers determine if your website is worth staying on or leaving behind. If your website isn’t engaging, personable, or highly functional, people can lose interest. Plus, if it suffers from bad design, you can push customers toward …
Measuring Real Results: What Are You Counting as Leads?
Questions to Ask Your Digital Marketing Agency About Leads Your digital marketing agency may report getting your business an astronomical amount of leads, but your client base hasn’t grown, and your profits are stagnant. Why is that? The likely answer is that they’re counting every phone call and form submission as a lead — a shady tactic that could cost …
How to Set SMART Marketing Goals for Your Home Services Business
The home service industry is growing, and it’s only set to grow more and more in the coming years. And with more people getting into the industry each day, anyone running a home service business will have to anticipate a rising number of competitors. To combat this, you’ll need to develop a great marketing strategy: We recommend setting SMART marketing …
Stop Optimizing Towards Leads and Optimize Towards Revenue
What is the difference between businesses that profit from their ads and those that do not? Simple: Many home service companies think business is about getting leads when it’s really about earning revenue from ads. Today, one of the best ways to increase your business’s profitability is through Google Ads’ revenue matchback. The reality is that ad management is very …
