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Is Your Website Design Driving Customers Away?

A recent study found that it takes only 0.05 seconds for a customer to form an opinion on your website. In those seconds, customers determine if your website is worth staying on or leaving behind.  If your website isn’t engaging, personable, or highly functional, people can lose interest. Plus, if it suffers from bad design, you can push customers toward …

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Measuring Real Results: What Are You Counting as Leads?

Questions to Ask Your Digital Marketing Agency About Leads Your digital marketing agency may report getting your business an astronomical amount of leads, but your client base hasn’t grown, and your profits are stagnant. Why is that? The likely answer is that they’re counting every phone call and form submission as a lead — a shady tactic that could cost …

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How to Set SMART Marketing Goals for Your Home Services Business

The home service industry is growing, and it’s only set to grow more and more in the coming years. And with more people getting into the industry each day, anyone running a home service business will have to anticipate a rising number of competitors.  To combat this, you’ll need to develop a great marketing strategy: We recommend setting SMART marketing …

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Stop Optimizing Towards Leads and Optimize Towards Revenue

What is the difference between businesses that profit from their ads and those that do not? Simple: Many home service companies think business is about getting leads when it’s really about earning revenue from ads.  Today, one of the best ways to increase your business’s profitability is through Google Ads’ revenue matchback. The reality is that ad management is very …

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Ferocious Media has been named a 2022 Google Premier Partner

Ferocious Media, a digital marketing agency, has achieved 2022 Premier Partner status in the Google Partners program. Ferocious Media’s team of experts provides comprehensive digital marketing services for businesses across the United States.  “I am proud and thrilled for our All-Star team of Google Ads Experts at Ferocious to have achieved this incredible achievement. This represents our 11th straight year …

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The Wrong Impression About Impressions

Programmatic advertising is one of the most important mediums a brand can use to promote its business. Unfortunately, many marketers make the mistake of focusing solely on lead generation tactics and forgetting that branding and awareness tactics are equally as important to a healthy marketing mix. Some assume that programmatic ads are only meant to drive clicks to your site; …

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The Importance of Mental Well-Being While Working Remotely

Mental well-being is important for everyone, and it’s a subject that we’ve been exploring this month at Ferocious. We all know the benefits of working from home: less stress from commuting, more flexible hours, and extra time with family. However, no matter how much easier it may seem, working from home can take a toll on your mental health over …

Ferocious Media’s Guide to Google My Business

Local SEO is a huge part of what we do at Ferocious Media and you can’t mention local SEO without immediately thinking about Google My Business (GMB). We’re here to guide you through the number one tool to achieving local success, Google My Business. What Is Google My Business? Google My Business is a tool for local businesses that gives …

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Why Digital Marketing is Important for Small Businesses

5 Reasons Why Digital Marketing is Important for Small Businesses Picture this: You’ve opened up a bakery in your hometown — a dream of yours since you were first able to mutter the words “baked goods.” And while business may seem to be off to a great start, down the line, you begin to notice a gradual decline in foot …

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The Dos and Don’ts of Holiday Campaigns

For many industries and business owners, the holiday season can arrive fast and somewhat unexpected, leaving you to scramble to get your holiday marketing plans in place. Especially when you don’t have a professional marketing company on your side to aid in the process.  Not to mention, when planning ahead of time is no longer an option, some common errors …