First introduced for select advertisers in 2017, the Google Locals Services Ad platform combines the precision targeting of the Google Search Ads platform with pay-per-lead budgeting centered specifically around generating leads for your business. Moreover, the Google Local Service Ads platform provides embedded social proof for select businesses with the Google Guarantee badge, giving searchers an extra boost of confidence …
Why Reviews Are Important for Your Business
While reviews and ratings have been around for only two decades, they’ve become integral to customer experience. Now it’s hard to imagine hiring a company for a service without knowing about their reviews. Whether it’s home services, healthcare, or apparel and consumables, client feedback plays a vital role in the purchase cycle of almost all industries. Why Is It Crucial …
Google 101: Representing Your Business
We bet you didn’t know there are rules that govern how you can represent your business on Google. Crazy right? After all, this is your business, and don’t you know it best? Well, while that may be true, in order for the search engine to maintain quality standards, and to make sure that search results are producing reliable information for …
Google My Business and Yext Unite!
Managing your company’s digital listings just got a whole lot easier! Recently Yext, the leader in global location data management, announced that Google My Business would be added to their PowerListings Network. This means partners (such as Ferocious Media) now have the ability to sync a business’s verified Google My Business page with the Yext Location Management Platform. This integration …
The Importance of Having Consistent NAP (Name, Address & Phone) On The Internet
Why Is It Important To Have Consistent NAP? If your business name, address and phone number differ on various online directories people become confused and don’t know where or how to contact you. Potential clients may go to the wrong address and then get angry they wasted time. You only have one chance to make a first impression. Starting on …
Google Replaces Local Carousel With Organic Listings 3-Pack
A Local Universal “3-Pack” has replaced the horizontal carousel display on the search engine results page (SERP) as of late November 2014. 3-Pack results appear after the pay-per-click (PPC) results (top 3 links highlighted in a yellow box) and before organic results. This change appears on both desktop and mobile devices! There are two types of user actions possible from …
Duplicate Business Listing Suppression
Business Listings are a large component of the online footprint for SMBs and can have a strong impact on the success of a business. This means that it is very important that SMB owners have a solid grasp on how their business is appearing online across different directory sites. In 2013, Yext estimates that incorrect business listings data cost businesses …
