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A Business Owner’s Guide to Google Local Service Ads

First introduced for select advertisers in 2017, the Google Locals Services Ad platform combines the precision targeting of the Google Search Ads platform with pay-per-lead budgeting centered specifically around generating leads for your business. Moreover, the Google Local Service Ads platform provides embedded social proof for select businesses with the Google Guarantee badge, giving searchers an extra boost of confidence …

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Why Reviews Are Important for Your Business

While reviews and ratings have been around for only two decades, they’ve become integral to customer experience. Now it’s hard to imagine hiring a company for a service without knowing about their reviews. Whether it’s home services, healthcare, or apparel and consumables, client feedback plays a vital role in the purchase cycle of almost all industries. Why Is It Crucial …

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Google 101: Representing Your Business

We bet you didn’t know there are rules that govern how you can represent your business on Google. Crazy right? After all, this is your business, and don’t you know it best? Well, while that may be true, in order for the search engine to maintain quality standards, and to make sure that search results are producing reliable information for …

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Google My Business and Yext Unite!

Managing your company’s digital listings just got a whole lot easier! Recently Yext, the leader in global location data management, announced that Google My Business would be added to their PowerListings Network. This means partners (such as Ferocious Media) now have the ability to sync a business’s verified Google My Business page with the Yext Location Management Platform. This integration …