Choosing the right digital partner can be a daunting task, especially if you don’t know what to look for and what questions to ask. The following blog post is dedicated to help guide you in asking all the right questions and choosing the digital marketing partner that makes the most sense for your unique business needs. Knowing is half the …
How to Create Positive Brand Recognition With Your Marketing Campaign
Ever wonder why you catch yourself singing along to those K-A-R-S Kars 4 Kids advertisements, or laugh every time Jake from State Farm has to explain himself to jealous wives? As a business owner, wouldn’t it be nice to achieve this goal of effective branding and advertising? You may be asking, how can I come up with an idea as …
4 Ways To Keep Your Search Campaign Super-Local
Many small and local businesses share a common ground when it comes to PPC advertising – they have limited marketing budgets, making each dollar count even more. Here are a few ways to keep your PPC campaigns super-local to ensure your ads are being placed in front of the right audience. Show your location. If you have a storefront or …
Five Tips For Building A Strong Keyword List For Your SEM Campaigns
Having strong keywords and phrases in your AdWords campaigns will ensure that your pay-per-click ads are found by the right people. Below are five important tips to help you choose the right keywords to build a strong list and attract high quality, relevant traffic. 1.) Put Yourself in Your Customer’s Shoes – If a potential customer is searching for a …
Digital Marketing Trends To Look For In 2016
2016 is here, and it’s a guarantee that you’ll see new and innovative strategies and ideas pop up in the digital marketing world. Here’s a list of marketing techniques that will play a big role in your 2016 digital marketing plan: Responsive Website: 2015 was a huge year for mobile! Google announced that mobile traffic finally overtook desktop traffic in …
