View Post

Why Reviews Are Important for Your Business

While reviews and ratings have been around for only two decades, they’ve become integral to customer experience. Now it’s hard to imagine hiring a company for a service without knowing about their reviews. Whether it’s home services, healthcare, or apparel and consumables, client feedback plays a vital role in the purchase cycle of almost all industries. Why Is It Crucial …

View Post

New Director of SEO: Get to Know Emily Hedlund

The world of digital marketing is constantly changing and evolving. One of the most important aspects that every company needs to focus on is SEO. Search engine optimization, or SEO, can be a complicated topic, but it is essential for success in today’s business environment. Our team utilizes our SEO marketing strategies to generate traffic to your website. Unlike search …

View Post

Is Your Website Design Driving Customers Away?

A recent study found that it takes only 0.05 seconds for a customer to form an opinion on your website. In those seconds, customers determine if your website is worth staying on or leaving behind.  If your website isn’t engaging, personable, or highly functional, people can lose interest. Plus, if it suffers from bad design, you can push customers toward …

View Post

Measuring Real Results: What Are You Counting as Leads?

Questions to Ask Your Digital Marketing Agency About Leads Your digital marketing agency may report getting your business an astronomical amount of leads, but your client base hasn’t grown, and your profits are stagnant. Why is that? The likely answer is that they’re counting every phone call and form submission as a lead — a shady tactic that could cost …

View Post

How to Set SMART Marketing Goals for Your Home Services Business

The home service industry is growing, and it’s only set to grow more and more in the coming years. And with more people getting into the industry each day, anyone running a home service business will have to anticipate a rising number of competitors.  To combat this, you’ll need to develop a great marketing strategy: We recommend setting SMART marketing …

View Post

Stop Optimizing Towards Leads and Optimize Towards Revenue

What is the difference between businesses that profit from their ads and those that do not? Simple: Many home service companies think business is about getting leads when it’s really about earning revenue from ads.  Today, one of the best ways to increase your business’s profitability is through Google Ads’ revenue matchback. The reality is that ad management is very …

View Post

Ferocious Media has been named a 2022 Google Premier Partner

Ferocious Media, a digital marketing agency, has achieved 2022 Premier Partner status in the Google Partners program. Ferocious Media’s team of experts provides comprehensive digital marketing services for businesses across the United States.  “I am proud and thrilled for our All-Star team of Google Ads Experts at Ferocious to have achieved this incredible achievement. This represents our 11th straight year …

View Post

5 Resolutions For a Better Digital Strategy in 2022

We’re well into 2022, and it’s only just the beginning! Businesses are constantly trying to stay on top of their game and make the most out of their resources. With this in mind, it’s no surprise that many companies are now implementing digital strategies into their business plans to promote themselves better and reach new customers.  With so many new …

View Post

The Wrong Impression About Impressions

Programmatic advertising is one of the most important mediums a brand can use to promote its business. Unfortunately, many marketers make the mistake of focusing solely on lead generation tactics and forgetting that branding and awareness tactics are equally as important to a healthy marketing mix. Some assume that programmatic ads are only meant to drive clicks to your site; …