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Why is a Website Redesign Important for a Business?

What are the Benefits of a Website Redesign? In the digital jungle, only the fiercest businesses survive. Your website is your territory, your hunting ground. But what happens when your terrain becomes outdated, uninviting, or difficult to navigate? Nowadays, most people rely on websites to gather information about products or services before they decide to make a purchase. Therefore, the …

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12 Days of Digital Marketing

It’s the most wonderful time of the year! And while many have gifts, food, and traveling in mind, we’re here to offer a friendly reminder for business owners out there: Digital marketing is an essential part of any successful business strategy, and it’s important to make sure you’re taking advantage of it during the holiday season. Maximize your digital presence …

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How to Write a Social Media Post for a Business

Social media encompasses many platforms, each of which is always changing. When you want to create solid social media posts that will generate engagement for your brand, it can be hard to keep up with this ever-changing digital jungle. However, with the perfect content writing strategy and the right time and effort applied, you’ll find that accomplishing your business goals …

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A Business Owner’s Guide to Google Local Service Ads

First introduced for select advertisers in 2017, the Google Locals Services Ad platform combines the precision targeting of the Google Search Ads platform with pay-per-lead budgeting centered specifically around generating leads for your business. Moreover, the Google Local Service Ads platform provides embedded social proof for select businesses with the Google Guarantee badge, giving searchers an extra boost of confidence …

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Why Reviews Are Important for Your Business

While reviews and ratings have been around for only two decades, they’ve become integral to customer experience. Now it’s hard to imagine hiring a company for a service without knowing about their reviews. Whether it’s home services, healthcare, or apparel and consumables, client feedback plays a vital role in the purchase cycle of almost all industries. Why Is It Crucial …