Now that 2015 is coming to an end many of us are looking back and making resolutions for next year. The top resolutions include things like losing weight, saving money, and being more active. Your SEM campaigns would benefit from these too! When someone makes a resolution to lose weight or save money, the first thing they must do is …
4 Must-Read Tips For Responding to Negative Online Reviews
Business owners know that good old-fashioned word-of-mouth marketing can be their best source of advertising. It was not too long ago that it was only practical for customers to share their experience with your business with friends, neighbors, and acquaintances. Flash forward to today: most consumers now spend a tremendous amount of time researching products, services, and businesses online. In …
What Can We Learn from This Year’s Holiday Ad Campaigns?
With the holiday season in full swing, there is no shortage of advertisements. So how do you make your brand standout among the rest? By using the latest marketing trends, you can make the most of your marketing campaign, while still staying true to your brand. What can we learn from this year’s most successful holiday advertising campaigns? Advertise on …
The Dos and Don’ts of Emoji Marketing
Recent research points to what most of us already knew: Emojis can help you appear more amicable, increase your popularity on social media, and actually make you a little happier — even when you’re offline. But, as with most things, there’s a time and a place for using emoticons in your online marketing. Before you start adding smileys and hearts …
How to Holistically Optimize Your Business’s Web Presence
Chances are you have heard many different things when it comes to optimizing your business’s web presence. SEO(Search Engine Optimization), PPC(Pay-per-click), Display, and Social Media Marketing, are all very useful and effective methods of promoting your business. It is important to keep in mind that every business is different, with different audiences and goals, and therefore requires its own uniquely …
