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A Year In Review For Your PPC Accounts


Now that 2015 is coming to an end many of us are looking back and making resolutions for next year.  The top resolutions include things like losing weight, saving money, and being more active.  Your SEM campaigns would benefit from these too!

When someone makes a resolution to lose weight or save money, the first thing they must do is evaluate what they are currently doing.  SEM is no different.  Start by reviewing the performance of your campaigns for 2015.  Did they meet your goals?  What can you do differently to improve?  Here are a few things to look at:

  • If you are utilizing different types of campaigns – did some perform better than others? Evaluate what types of campaigns work for your business and develop a strategy for 2016 based around these campaigns.
  • Review your settings, including the geography you are targeting and the times of day your ad is active. Do these settings still align with your business and goals or are adjustments needed?
  • Update your ad text with any new unique selling points your business has. Plan ahead for seasonal special offers and communicate these to the person managing your SEM campaign.
  • Trim the fat by pausing keywords that are not extremely relevant to your business or are no longer your primary focus.
  • Make a resolution to be more active in your marketing initiatives in 2016.  This should include regularly checking in on your PPC account, whether you manage it yourself or use an outside vendor, and looking for ways to continuously improve.  
  • Vow to stay on top of new features introduced by the major search engines so you can be an early adapter of those that fit your business.

According to The Washington Post*, by January 7th 25% of us have already abandoned our New Year’s resolutions. How can you make your commitment to your SEM campaigns stick?  Set up a plan that makes it hard to fail. Mark your calendar now to set aside time to review performance. Schedule a regular call with your SEM analyst.  Sign up for a SEM blog so the posts are easily accessible from your inbox.  

Need help sticking to your SEM goals?  Ferocious Media can help! Sign up for a free consultation today!

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    Based on 19 reviews
    Ferocious Media
    Ferocious Media
    5.0
    Jacqueline Pikulski
    Jacqueline Pikulski
    01:27 27 Jan 23
    Working with Ferocious Media was wonderful. I was hesitant to start this venture because I'm not tech savvy and was worried about if I would have time to do what I had to do on my end and more importantly if I could do it. It was a breeze and I love my new website!
    Catherine Wysokowski
    Catherine Wysokowski
    16:53 19 Dec 22
    The Ferocious Media team was awesome and helped to guide us through unfamiliar territory and got our website looking great!
    Lori Dodd
    Lori Dodd
    17:02 16 Dec 22
    I have been partnering with Ferocious Media for more than 10 years and it has been nothing but wonderful! The team is professional, responsive and talented...I am a pretty demanding client at times, but they are always helpful and make sure every question I ask is responded to in a very efficient manner (sometimes after hours/weekends too!) I recently signed on for their "website for life" program, where we worked together (very collaboratively I might add) over a period of a few months and they delivered a fabulous product. Robin Faller is the bomb and her team of designers, writers and facilitators (shout out to Shannon!) is bar none...I wholeheartedly recommend Ferocious Media for your website development and more!
    Debra Mynar
    Debra Mynar
    18:44 03 Nov 22
    Ferocious built and maintains our website. They were easy to work and translated our vision into WordPress programming. Even though our site is no longer brand new, they are still highly responsive. They help us make adjustments and additions, even in emergencies when we have no idea what to do. I highly recommend the team at Ferocious Media.
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    Carolina Giraldo
    14:08 18 Oct 22
    Great company! They created our website and were easy to work with.
    melissa cahill
    melissa cahill
    16:12 28 Sep 22
    I love my new website! It has helped out my small business endlessly!
    Society of St. Vincent de Paul
    Society of St. Vincent de Paul
    15:14 26 Sep 22
    As the Development Manager for The Society of St. Vincent de Paul I have had the pleasure with working with Ferocious Media to help manage our SEO and SEM. The team at Ferocious Media are amazing people to work with. They break down each step and explain everything in a way that is easy to understand if you aren't familiar with SEO & SEM. Highly recommend!
    Craig Evan
    Craig Evan
    12:51 12 Aug 22
    Our longstanding relationship with Ferocious Media specifically Robin Faller has been instrumental in the growth of our business. Robin has provided us with a level of detail and attention that is truly unprecedented going above and beyond every step of the way.
    William Nason
    William Nason
    01:11 14 Jun 22
    Great experience and a fantastic job by Shannon, Ron and the whole team. They walked me through every step and put up with my lack of tech knowledge lol
    John White
    John White
    12:42 01 Apr 22
    Great company. Have worked with them for many years and have continued to provide positive results and helpful feedback.
    Lori Minikowski
    Lori Minikowski
    16:10 31 Mar 22
    “Ferocious Media is a responsive, proactive, informed partner for our SEM campaigns, marketing and social media. They are knowledgeable of our industry and are always available and adaptable to our business changes and needs. Our Account Rep, Cole is pleasant, professional, always accessible and offers solid options and suggestions to optimize our monthly spending. With their guidance and perseverance, our online and social media business exposure and response has led to increased traffic and sales.”
    Loula Argyris
    Loula Argyris
    18:48 26 Mar 22
    Ferocious media has been by far the best Marketing & Advertising company we have ever worked with. The level of customer service is second to none. Our representative Cole Vahamonde is very knowledgeable, incredibly helpful and easy to get in touch with. 5 Stars all the way!
    Dan Rodrigues
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    Lynne Fuentes
    Lynne Fuentes
    21:00 04 Mar 22
    The team at Ferocious Media was fantastic from our first meeting. They explained how they could create a new and improved website and logo for my company. They explained how when they create the site and content they used search engine optimization (SEO) which will enable my company to be easily found on the web. We had numerous meetings before the launch to make sure we were all on the same page with design, layout and content, they had so many great ideas and were open to listening to ideas as well. I really couldn't have asked for a better team then them for my company. So a huge THANK YOU to Todd, Noel, Shannon, Melissa and those who work in the background for doing such a great job!!!!
    Alesia Olsen
    Alesia Olsen
    19:12 16 Feb 22
    Professional, quick to respond - Great writers!
    Brooke T
    Brooke T
    16:58 16 Feb 22
    Ferocious Media (Specifically Shannon and Cole) helped us work on our new websites as long as maintaining our existing ones! They were beyond helpful AND speedy with whatever changes we needed to make. They were patient and made sure every step of the way that our expectations were met. I can't thank them enough! Their attention to detail and excellent customer service has continuously won me over!
    Peter Zimiles
    Peter Zimiles
    21:51 28 Jan 22
    We love using Ferocious Media! They're very professional and make sure we're getting the best bang for our buck. I strongly recommend them to anyone who is looking to have a well rounded presence online and grow their business. We have grown in leaps and bounds and I can't thank them enough!
    Justin Haelle
    Justin Haelle
    23:56 21 Dec 21
    We believe you get great service from this team. Any times we have questions about anything they handle for us they get back to us in a very timely matter and answer our question and even have put it examples of what they are referencing to help us understand.
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