Let’s face it – negative reviews happen. A customer has a bad experience with your business and posts about it on your Facebook, Yelp, or Google+ page for all the world to see. Now what? You might panic and feel tempted to defend your employees, products and services — or worse, delete your page altogether. But remember this: At the …
Taking Advantage of the Rise in Mobile Search
Desktop or mobile? It’s a question that many market researchers ask when creating a digital marketing strategy. Truth be told, people access the internet fairly differently than they did just years ago. Smartphones, tablets, and other advanced digital devices have taken over the digital marketing world in a way that we can’t avoid – and neither can your business. The …
This Month in Social: June 2016
The world of social media is constantly changing – and with so many platforms and algorithms out there, it’s hard to keep up. That’s why we provide our clients and followers with This Month in Social – where we highlight the biggest changes in social media and how we prepare to tackle them. Facebook Reveals ‘Deep Text’ Engine Facebook has …
Identifying Your Weak Points: Digital Campaign Structure
We see you’re on the digital space — you’ve got your website set up, Facebook page created, and now you’re anxiously waiting by your phone for the lines to fill up with potential customers. But one thing is wrong; it isn’t happening. For many businesses, there’s the realization that many must come to and understand — instantaneous ROI is rare. …
Top 3 Facebook Advertising Trends to Run With This Summer
In the shifting digital world, Facebook is a key leader. The amount of targeting and advertising methods that Facebook offers to reach your ideal customer can be overwhelming. If you’re feeling defeated with your Facebook Advertising campaign, check out some of the proven methods below. VIDEO ADS – If you have it, use it. A recent article by Business 2 …
