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Gmail Ads, also known as Gmail Sponsored Promotions (GSPs), made their comeback in 2015. Since then, we have been utilizing these campaigns as an extremely cost-effective way to reach target audiences where they’re likely to be found multiple times per day — in their Gmail inbox. Google recently announced changes to the way Gmail ads will be targeted, which has
In today’s hyper-connected, digital world, people spend a great deal of time on their phones, tablets and computers — allocating a significant portion of screen time to social media platforms like Facebook, Twitter and Instagram. This creates a great opportunity for advertisers to connect with current and prospective clients, via both paid and organic social media marketing campaigns. (The most
SEM, SEO, social media marketing, local listings — at the end of the day, what all of these digital marketing efforts come down to is getting more traffic to your business — whether it is actual foot traffic into your location or web traffic to your landing page. But, in order to see success in all areas of digital marketing
From enterprise-level marketing managers to local business owners, one of the most common questions we hear is, “how do I know it’s working?” Beyond the KPI’s, the answer is an increase in more qualified inquiries and sales. That being said, while we can provide transparency down to keyword level lead-tracking, your input, in terms of how inquiries relate to sales,
Age ain’t nothin’ but a number — just ask Lauren Persico, our Senior Executive Vice President and the youngest recipient of Long Island Business News’ Executive Circle Award! The Executive Circle Awards celebrates c-suites, directors and other senior level executives who consistently demonstrate remarkable leadership skills, integrity, values, vision, commitment to excellence, company performance, community service and diversity. At age
With so many digital advertising options in 2017, it is easy to choose the wrong platform, or not choose one at all. From Google to Facebook to Snapchat, you may be asking yourself — “Do I really need to be on every online advertising platform?” The answer will surprise you. Your customers spend their free time on the internet with
