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We are often asked by SMB’s, “Why should we pay for branding in a PPC campaign?” It’s interesting that these same business owners often invest in a great location and dress their brand with a strong logo and signage. They promote their brand with wrapped vehicles, billboards, cable TV, radio, print, direct mail, display advertising and collateral materials. Branded search
A Local Universal “3-Pack” has replaced the horizontal carousel display on the search engine results page (SERP) as of late November 2014. 3-Pack results appear after the pay-per-click (PPC) results (top 3 links highlighted in a yellow box) and before organic results. This change appears on both desktop and mobile devices! There are two types of user actions possible from
Jump on Google’s Carousel! No, not that kind of carousel! Google has changed the way it displays local results for major categories with a new feature that is worth optimizing! Have you noticed the new Google Local Carousel at the top of a Google search? Find out what it does and how your business can take advantage of its features. See
The fourth and final day of Social Media Week NYC was all about branding. We all want our brand to succeed and be first in the minds of consumers. Read the five tips below to learn how to grow your company’s brand! 1. Create a sense of community. In a class called “How Today’s Top Brands Breed Loyalty and
On the third day of Social Media Week in NYC, Chief Marketing Officer of Meltwater Valerie Fawzi gave our Social Media Account Analysts some insight on corporate communication in a class called “The Last Piece of the Marketing Puzzle”. Whether it’s internally with employees or externally with consumers, it’s essential to have a good grip on communication. The best way to
Our Social Media Account Analysts are at it again and Social Media Week in NYC will not disappoint. People are talking about everything from page likes to generational differences, but a major topic of the day was audience. Below are some things that were covered in today’s classes. Keep these in mind when dealing with your business’s audience! Speak with the consumer
