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What is Responsive Web Design? Rather than designing separate sites for desktops, tablets and phones, responsive web design will create an ideal viewing experience by addressing all of them; creating a design users will be familiar with as they migrate across devices. Google has formally endorsed Responsive Web Design as their favored method for building websites. Why should I switch

It has long been known that to properly measure the success of a campaign you need to measure both online and offline conversions.  Last year, Google introduced website call conversions to AdWords, but it remains fairly obscure, and it can be confusing to set up. When implemented correctly, it is a powerful way to identify and quantify calls from your

When it comes to your digital presence, good content is key. That’s why blogging is such an important part of your social media campaign! In addition to keeping your audience interested, engaging content can also improve your SEO, shape your brand or product image, and drive traffic back to your website and social pages. Your blog should keep current and

There’s no denying that Social Media is here to stay. It’s almost impossible to have any sort of interaction without Facebook, Twitter, or Instagram being introduced. Whether it be a commercial, personal conversation, or business transaction; social media has become an all-too-important factor in our lives. The @ symbol has replaced the handshake, retweeting has replaced the simple phone call,

Why Is It Important To Have Consistent NAP? If your business name, address and phone number differ on various online directories people become confused and don’t know where or how to contact you.  Potential clients may go to the wrong address and then get angry they wasted time. You only have one chance to make a first impression. Starting on

By now, it’s no secret that the fastest way to increase your website’s exposure on Google and its search partners is through SEM, or Search Engine Marketing, but paid ads are not the only Google feature business owners should focus on.  A high rank on Google’s organic search listing will complement your SEM efforts, in addition to driving more users