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Search engine marketing is all about the numbers. How often are your ads being shown? How often are they being clicked on? How many of those clicks convert to a specific action? You can track these metrics through Google AdWords. Each one contains insights into specific aspects of your campaign’s performance, but it all starts with impression share: the number
Whether you’re new to social media or consider yourself an online networking pro, chances are you have a few questions from time to time. That’s why we at Ferocious Media have put together the following social media FAQs guide! Below, we cover everything from posting best practices to our blog-writing process. How do I give Ferocious Media access to my
We are often asked by SMB’s, “Why should we pay for branding in a PPC campaign?” It’s interesting that these same business owners often invest in a great location and dress their brand with a strong logo and signage. They promote their brand with wrapped vehicles, billboards, cable TV, radio, print, direct mail, display advertising and collateral materials. Branded search
A Local Universal “3-Pack” has replaced the horizontal carousel display on the search engine results page (SERP) as of late November 2014. 3-Pack results appear after the pay-per-click (PPC) results (top 3 links highlighted in a yellow box) and before organic results. This change appears on both desktop and mobile devices! There are two types of user actions possible from
Jump on Google’s Carousel! No, not that kind of carousel! Google has changed the way it displays local results for major categories with a new feature that is worth optimizing! Have you noticed the new Google Local Carousel at the top of a Google search? Find out what it does and how your business can take advantage of its features. See
The fourth and final day of Social Media Week NYC was all about branding. We all want our brand to succeed and be first in the minds of consumers. Read the five tips below to learn how to grow your company’s brand! 1. Create a sense of community. In a class called “How Today’s Top Brands Breed Loyalty and
