Google is always updating and tweaking their products to improve results – have you spotted the latest change? In early June, it was announced that Google is testing a new Material Design layout for desktop searches. This new, updated look is designed to unify Google’s products, while making a few aesthetic changes to their search engine platform. Though the changes …
How to Make Your Facebook Business Page Stand Out
Facebook is one of the top competitive social media platforms in digital marketing today. With over 50 million businesses and 1.6 billion users on Facebook, it’s easy to say that making an impression on your customers is tricky. So what can you do to engage with your audience more closely and stand apart from the competition? Here are five ways …
9 Biggest Mistakes Of Self-Managed SEM Campaigns
Every business owner knows the feeling all too well: wanting control over most, if not all, aspects of your business – including digital marketing. However, as experts in the digital sphere, we know that taking a hands-on approach isn’t always the most effective way to succeed in all of your marketing efforts. Why? Unless you have all of the tools, …
Handling Negative Reviews: Best Practices
Let’s face it – negative reviews happen. A customer has a bad experience with your business and posts about it on your Facebook, Yelp, or Google+ page for all the world to see. Now what? You might panic and feel tempted to defend your employees, products and services — or worse, delete your page altogether. But remember this: At the …
Taking Advantage of the Rise in Mobile Search
Desktop or mobile? It’s a question that many market researchers ask when creating a digital marketing strategy. Truth be told, people access the internet fairly differently than they did just years ago. Smartphones, tablets, and other advanced digital devices have taken over the digital marketing world in a way that we can’t avoid – and neither can your business. The …
