Facebook is one of the top competitive social media platforms in digital marketing today. With over 50 million businesses and 1.6 billion users on Facebook, it’s easy to say that making an impression on your customers is tricky. So what can you do to engage with your audience more closely and stand apart from the competition? Here are five ways to make your Facebook page one to remember:
Give your Apps a facelift.
When you install an App to your Facebook Business Page, it will automatically be set with default icons. Instead, upload your own icon images to match your brand! See below:
Simply click Settings » Apps » Edit Settings on the App.
Feel free to change the “Tab Name” and upload a custom graphic that incorporates your brand’s colors. Note: you can only upload a JPG, GIF, or PNG file that is 111 x 74 pixels, file size limit 1 MB.
Add your Call to Action button.
An action button is an easy way to make your page as customer-interactive as possible. Take advantage of this feature by choosing how you want your targeted demographic to respond. Want to direct more traffic to your website? Perhaps “Learn More” or “Shop Now” is up your alley. Want prospects to contact you? Try “Call Now,” “Contact Us,” or “Send Message” – experiment with the 11 different actions to see which fits your audience best.
Give your page a custom URL.
Creating a custom URL helps users easily find your business page. First search the URL – this will lead you to a page where you can create a unique Facebook username.
Tip from Facebook: Your username should be straightforward and easy to remember, since it will be the extension for your Page or profile’s address. Choose a username you’ll be happy with for the long term. Usernames are not transferable.
Showcase your services.
Are you a local, service-based business? Want to market your services through Facebook? Of course you do! Facebook now allows businesses to add a Services tab to pages. Check your current tabs to see if a “Services” tab is hiding – if so, your page qualifies! Add your services, upload images for each, and click publish. Once published, your top three services will show above your page posts.
Your Facebook business page is just as important as your own website – consider it your social “home” on the internet. As such, you want to make sure it stands out from your competition – that’s where the above tips come in handy.
Need help optimizing your Facebook page? Reach out to one of Ferocious Media’s Social Media Analysts today! To learn more about our Social Media Marketing Campaigns as well as other services that we offer, explore our website or contact us today!
