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Why Digital Marketing is Important for Small Businesses

5 Reasons Why Digital Marketing is Important for Small Businesses Picture this: You’ve opened up a bakery in your hometown — a dream of yours since you were first able to mutter the words “baked goods.” And while business may seem to be off to a great start, down the line, you begin to notice a gradual decline in foot …

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How to Love Your Digital Persona

Love is in the air, and with Valentine’s Day just a week away, we suggest you make sure it’s flowing through the digital airwaves as well! No, we’re not suggesting you join Match.com — unless of course you want to, then by all means! We’re talking about showing some tender love and care to your digital persona. As they always …

Evolution of Web Design: How Our Favorite Sites Used to Look

The year was 1991, when British computer scientist Sir Tim Berners-Lee created one of the most pivotal inventions of our time. And while it wasn’t the wheel or electricity — it serves us daily, providing its users with unending access to information: the World Wide Web. Photo via CERN We’ve come a long way since then — I mean seriously, …

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Evergreen Content: What Is It and Why Is It Important?

Remember that post you sent out on behalf of your business last year? The one you spent so much time working on and felt entirely confident that it would be the “best post ever?” Well, it seems as though the majority of your social media fans don’t remember it – after all, it only reached a small handful of people …

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How SEO Has Changed Over a Decade

Do you remember what the first website you ever visited looked like? If it was anytime in the 90’s odds are the page was nothing more than black text on a white background, with big blue links to click on. It’s hard to imagine a time when search engines were this limited. Today, we use the internet for everything from …

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This Month in Social: December 2016

The world of social media is constantly changing – and with so many platforms and algorithms out there, it’s hard to keep up. That’s why we provide our clients and followers with This Month in Social – where we highlight the biggest changes in social media and how we prepare to tackle them. Snapchat’s Entering the Programming Game Recent job …

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SEO vs. SEM: the Similarities and the Differences

It’s a question that gets asked a lot in the digital marketing world: what is the difference between SEO and SEM? Let’s start with the basics: SEM (Search Engine Marketing) is a form of internet marketing that often utilizes keywords and individual bids, to show custom ads on a search engine results page.  Also known as PPC (pay per click). …

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Should I Continue Marketing During ‘Off-Season’ Times?

For our seasonal clients, this question is all too common. More often than not, we see many businesses cutting off their marketing efforts during their off-season, just to start back up at the beginning of their season the following year. It makes sense, right? Not exactly… While this method certainly will save some marketing dollars, is it the best option …

Showcasing Your Business with 360° Virtual Tours

Consider this – you are a parent, looking to take your child to a new day care, doctor, or even dentist. While you’ve read countless reviews and taken recommendations from friends or family, actually seeing the place before hand can provide some peace of mind. Sure viewing photos of a business is great, but what if you were able to …

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2016 Facebook Global Partner Summit: Key Takeaways

If there’s one point that was driven home at the 2016 Facebook Global Partner Summit, it’s this: Whereas five years ago Facebook was built for generating Page Likes and engagement, today it’s evolved into a platform for driving real business results. And as the social network continues to mature, brands and advertisers can employ it to achieve just about any …