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Good Offense: The Value of Branded Terms in Your PPC Campaign

We are often asked by SMB’s, “Why should we pay for branding in a PPC campaign?”  It’s interesting that these same business owners often invest in a great location and dress their brand with a strong logo and signage.  They promote their brand with wrapped vehicles, billboards, cable TV, radio, print, direct mail, display advertising and collateral materials. Branded search …