What Makes a Tweet Engaging?

Twitter provides businesses with the ability to create a following in their area. Every Tweet is an opportunity for a company to strengthen their relationship with their followers. Therefore, it is important to understand what makes certain Tweets more engaging than others. Why are people more likely to Retweet one Tweet over another?

Twitter recently analyzed over 2 million Tweets sent by verified users to gain a better understanding of what made a Tweet more effective. Although engagement varied depending on the industry, they determined that highly visual posts like photos and videos were more likely to gain Retweets in most industries.

Read more about what makes a Tweet engaging on the Twitter blog.

Ferocious Media helps businesses use social media to interact with customers. We offer expertise across many social media platforms, including Twitter. Our experienced account managers work with your business to create posts that are both relevant to your industry and interesting to your followers. Call 800-454-9103 or visit our website to learn more about our social media marketing services.