How To Succeed In Digital Marketing

School’s in session at Ferocious Media! Operations Manager, Mike Coyne took the time to provide readers with #TuesdayTips for success in the Digital Media Marketing world. Take a look at the following:

What is the most important thing a business owner needs to know about digital media marketing? 

How to track and measure the success of a campaign.  There are local businesses all over the country running digital media campaigns that have little or no idea how successful those campaigns actually are, and they could even be throwing money away with strategies that do not fit in with their business model.  By establishing measurable goals and accurate reporting a business can get the most return out of their digital media campaigns.

How do you rate the importance of digital marketing? 

A recent Google survey showed that 4 out of 5 consumers performed local searches on search engines.  4 out of 5!  That is a huge customer base that every local business needs to be taking advantage of.  This doesn’t even bring into account the people interacting with businesses on social media websites, leaving reviews on websites like Yelp, viewing videos on YouTube, and countless other types of engagement across the online landscape.  Digital marketing is of the utmost importance to any type of local business, and it will only continue to become more important.

Where should a business owner start in the digital marketing journey?

A business owner should always start by developing clear goals for their digital marketing journey.  By establishing what you are looking to accomplish with a digital media campaign you can determine which digital marketing strategies will work best for your business.  Some examples of goals would be driving more traffic to your website, increasing the amount of on-site conversions, increasing online sales, or getting more phone calls from your online presence.  With a clear and measurable goal established you can confidently take the next steps in your digital marketing journey!