We bet you didn’t know there are rules that govern how you can represent your business on Google. Crazy right? After all, this is your business, and don’t you know it best? Well, while that may be true, in order for the search engine to maintain quality standards, and to make sure that search results are producing reliable information for …
Google Tests New Layout for Organic Desktop Searches
Google is always updating and tweaking their products to improve results – have you spotted the latest change? In early June, it was announced that Google is testing a new Material Design layout for desktop searches. This new, updated look is designed to unify Google’s products, while making a few aesthetic changes to their search engine platform. Though the changes …
Taking Advantage of the Rise in Mobile Search
Desktop or mobile? It’s a question that many market researchers ask when creating a digital marketing strategy. Truth be told, people access the internet fairly differently than they did just years ago. Smartphones, tablets, and other advanced digital devices have taken over the digital marketing world in a way that we can’t avoid – and neither can your business. The …
Top 5 Reasons Why You Shouldn’t DIY Digital
Have you ever sat down to think about what just one hour of your time is worth? If not, it’s time for you to do the math – starting with the impact that every hour away from running your business has on its success. In a world where the Internet has become the go-to source of information for nearly everyone, …
Google Posts Are Coming
Google is at it again and local businesses may soon have the opportunity to reap the benefits of the latest and greatest from the search engine giant. Google has recently began to experiment with a new SERP feature: Local Business Cards, powered by Google Posts. This new platform will allow businesses to post content that can be picked up and …
