Why We Love Digital Marketing

Marketing isn’t what it used to be a decade ago. Since then, it has gone from mass messaging to very strategic, targeted campaigns. From talking at consumers to talking with consumers, providing customer service in under 140 characters.

For us marketers, it really is an exciting time. We now have an endless supply of analytic tools to track and measure an accurate ROI for clients. As a naturally curious group, the ever-evolving marketing field helps us stay on our toes, a non-stop learning curve — just when you think you’ve mastered Facebook’s algorithm, they pull the rug from under you. What a time to be alive!

All that being said, in order to prosper in the fast-paced world of digital marketing, one thing is for certain: you’ve got to love what you do! We sure are feeling the love here at Ferocious Media this Valentine’s Day, so we thought we’d share some of the reasons why we love digital marketing.

“One reason why I love digital marketing is because I thoroughly enjoy when social media platforms are used properly, to their full potential and not in a mediocre, prosaic fashion. Most people only know social media platforms like Facebook and Instagram as mediums to communicate with their friends/family or to showcase their photos and thoughts. I used to see that, but now working at Ferocious Media —  I’m more akin to the inner workings of these platforms. Creating ads and audiences all from the same social media site that I use to laugh at memes —  it’s sort of like somebody let me in on a huge secret and finally everything makes sense.” — Phil Aievoli, Paid Social Analyst

“Digital marketing enables me to constantly learn about new and exciting businesses, from every industry. It brings me such joy to find that diamond in the rough, because it’s our job to find them and share their value to the world. In other words, we make every industry a fair playing field.” — Keenan Blatt, Front End Web Developer

“I enjoy the challenges digital marketing brings to the table — it’s constantly evolving and keeping you on the edge of your seat. Also, I love that there’s opportunity to learn about different areas of the digital marketing space and the potential to grow outside of your field of expertise (i.e. the more I work in social media, the better understanding I have of Facebook Ads and SEO!).” — Michele Colletti, Social Media Account Analyst

“I was first introduced to digital marketing when I was interning in social media. My passion to learn more drove me into a more robust digital marketing program, where I learned about SEM and other digital marketing skills. I’ve loved this industry ever since, because it gives me the platform to learn something new everyday and gives me the opportunity to really use my problem solving skills in a creative Industry.”  — Serge Coipel, SEM Analyst

“I love digital marketing because I feel like it gives a voice to small/medium sized businesses, who maybe cannot afford traditional media (like TV commercials or print ads). Digital marketing is also so interactive now, thanks to social networking sites. Marketing used to be a very one-sided conversation, with businesses just sending out their message to consumers. Now, businesses have the ability to connect with customers like never before and gain feedback and insight about what their fans really want.”  — Tara Carlson, Social Media Account Analyst

As you can see, we put a lot of love into the work we do to boost digital marketing efforts for our clients. We work hard to show their web presence the love it deserves at all times — not just on Valentine’s Day!

At Ferocious Media, we’ve got the expert knowledge to not only execute your web design, social media, SEO and SEM campaigns – but also to ensure they’re continuously cared for and improved on a regular basis. To learn more about the digital marketing strategies we can offer your business, contact a Ferocious Media expert today 1-800-454-9103!

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