What’s Everybody So AMPed Up About?

In the world of everything mobile, the most important thing to users is the webpage in which they’re visiting. It’s been a common theme to blame a slow loading page on variable factors such as WiFi connections and bad service, but that’s not always the case anymore.

Through an initiative backed by Google, the search for faster loading mobile pages was born. AMP, or Accelerated Mobile Pages, aim to revolutionize the speed in which a mobile website loads on your phone and displays content. These oh-so-crucial seconds could mean the difference between a conversion or a loss. According to Google, 29% of mobile users will abandon their originally clicked site if it doesn’t satisfy their needs. From that, 70% do so because of lagging load times. So, if you’re a business owner, this might be the time to grab a pen & paper!

What’s So Special About AMP?
These specific projects rely on AMP HTML, which has been developed by Google. The convenient aspect about this new code is that it’s built entirely from existing web tech — impossible learning curves, be gone! Let’s say you click an interesting link: Instead of bringing you to a completely new page, everything simply appears, right before your eyes. Pages sporting AMP technology are almost ‘preloaded’ in order to amplify and improve user experience. Your favorite news outlets such as Twitter, Facebook, WordPress and LinkedIn are among many who have adopted this new technology, and it’s quite something. As a visually guided culture, we harp on this type of necessary content — and for good reasons!

What Does It Mean For Business?
Content is everything for marketing. Your clients and leads don’t have all day to wait for your images and text to load, and they aren’t going to wait for you to get it together. Your success online hinders on mobile performance — 40% of shoppers won’t wait longer than THREE seconds for a site to load. Let that sink in for, let’s say three seconds; That’s how long it took to lose a sale. Micro-moments are everything in business, especially when 60% of shoppers turn to their phones before making a purchase. Fortunately for you, there’s a simple solution — and it starts with AMP.

We’re testing this innovative new technology on our website right now, and can’t wait to show you how awesome it can be for yours! In the meantime, why not let our web designers have a look at your current site, to make sure it will be AMP-ready when the technology becomes available?

Ferocious Media’s advanced Web Development team can help you create the best site for your business, all while collaborating with you, the client. For more information about how you can maximize your website’s potential, contact us, today!