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Tips for Increasing Email Engagement


While email is great for fast communication, a flooding inbox with irrelevant content can be a burden. You can increase engagement of emails sent to coworkers or clients by remembering the following tips.

Rewrite and proofread. By drafting the point you want to convey in your email and rewriting it, you can make sure all important information is included, eliminate unnecessary words, and pick up on any spelling or grammatical errors. Proofreading the final version is absolutely essential.

Enter recipients LAST! There’s almost nothing worse than accidentally sending an unfinished, messy email. There’s no going back! To overcome this, wait to add email addresses until you’re absolutely ready to hit send.

Understand your audience. According to a survey, different age groups want to be perceived differently through email. For example, younger demographics want to appear educated, while older generations want to seem authentic. It’s important to know who your email is going to so that you can try and appeal to these characteristics and more.

Keep it concise. Your colleagues, and clients especially, are likely to skim a long email – if they read it at all. Everyone’s time is valuable, so keep your emails short and to the point. If it’s something important that needs to be discussed in greater detail, schedule a phone call or meeting!

Use humor wisely. Jokes can brighten up the sometimes mundane workday, but it’s important to remember that not everyone has the same sense of humor! Save it for those who you know personally, or if you can gauge your email recipient based on their social media profiles.

Subject lines and signatures. There are several things that can trigger someone’s spam filter- an empty subject line and links in an email footer are among them. Adding a subject line can not only avoid this, but it can also come in handy for future email searches. Your signature should include your name, contact information, title, and possibly the logo of the company you work for. Anything else is excessive and can induce long scrolling and annoyance on the end of the reader!

Be professional. Above all, professionalism is key. You want colleagues to respect you, and clients to trust you. Always address the recipient, conclude with “Thank you,” or “Best,” prior to your signature, and refrain from the use of smiley faces and other emoticons.

Email engagement ensures that readers are aware of everything presented in the email. If it’s to a client and you’re offering a product or service, they’re more likely to request further information if they’re engaged.

To learn about Ferocious Media’s email marketing campaigns, visit our website or give us a call at 1-800- 454-9103!

 

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Jackie Stark
5 days ago

We work with Ferocious on behalf of a few of our partners and I've been happy with the level of communication. Questions get answered, changes get made when asked, and reporting is available 24/7 through their dashboard. Definitely recommend if you're looking for a good PPC vendor with expertise in the skilled trades.
Bailey Ferguson
5 days ago

I have had a fantastic experience with Ferocious so far! I love how they have a dedicated team for my account and can work on so many different digital aspects for our business at once.
Katie Mechling
1 week ago

Our team has been impressed with the level of knowledge, communication and responsiveness. Highly recommend Ferocious Media for anyone looking to elevate their online presence with a results-driven partner!
Emily Fahner
1 week ago

I have been working with the Ferocious team on various projects, campaigns and initiatives for years now, and through it all, they have remained a steady and innovative partner through the many ups and downs in the PE trades space. When you choose to work with Ferocious, you will receive high quality and reliable support from expertise in their fields. I am a better marketer because of these folks. Plus, they all laugh at my jokes so that's nice.
Ben Osborn
1 week ago

I've had the privilege of working with Ferocious for the past few months, and I can't speak highly enough of the experience. Their customer service and attentiveness are truly above and beyond. Olivia and the rest of the team are incredibly responsive and consistently go the extra mile.
Alex Palmer
1 week ago

Kevin, Olivia, and Taylor have been absolute rockstars since we made the switch to Ferocious for our website and PPC ads. Their attention to detail along with being extremely responsive, has lead to great results for our client!
Drew
1 week ago

It’s been a total pleasure to work with the folks at Ferocious. Everyone that we’ve worked with from their team has been professional, knowledgeable, dedicated, and honest. Really looking forward to seeing all we can accomplish together with Ferocious!
Megan Bedford
1 week ago

I've been working with the Ferocious Media team for over 8 years through my consulting company in the home service industry, and I only have positive things to say. It’s incredibly rare to find a digital agency partner that not only talks the talk but actually delivers real results—and Ferocious does just that. Their PPC team is top-notch, and Brian has been instrumental in helping my clients grow their lead volume while keeping costs efficient. Daryl in SEO is a true pro—knowledgeable, responsive, and always thinking long-term. And Carlos, our account manager, goes above and beyond to keep everything running smoothly. Their reporting dashboard is one of the best I’ve seen—clear, actionable, and built for accountability. What really sets them apart, though, is their integrity. I've seen them help business owners—even those who aren’t clients—just because they care about doing the right thing. They are transparent, responsive, and truly invested in their clients’ success. I’ve read a couple of negative reviews and, in my opinion, they couldn’t be further from the truth. If you’re on the fence, feel free to reach out to me directly—I’m happy to share more about what it’s like to work with a team that consistently shows up, performs, and truly supports the people they work with.
Nancy O'Hare-Zika
2 weeks ago

Outstanding! I am the fractional CMO for three home service companies and have 2 of those companies now with Ferocious. These folks are LEGIT! They actually DO what they say they are going to do, the on-boarding process was the easiest I've ever experiences with a rebuild, the team is incredible ( special shout out to Olivia), and the results we are seeing after 4 months has already exceeded what we saw after 3 years with another vendor. If you are in digital purgatory- contact Kevin and his team at Ferocious. They will bring you to the next level.
Lindsay Noland
2 weeks ago

Will say this team is the BEST!!! They 100% understood the assignment for our company!! They respond to you 7 days a week- so reliable and trustworthy!! Thank you! We all appreciate you. 10/10 *****
Roxanne Cleesattel
2 months ago

We have had Roy's Plumbing service at our house now twice, once for plumbing and once for electrical services. both times the technician came prepared, gave us a quote and fixed on the same day. They were professional, courteous and thorough. we will definitely call them should we need any future services.
Ndapanda Mwakutuya
2 months ago

Kurt was a great technician and was very thorough and would recommend highly. Houston Texas
Happy Sailor
4 months ago

I reached out to Ferocious Media for help with advertising on Yelp and got a quick call back from Shelby. Even though I'm not a client he spent over 1/2 hour talking to me about my specific market and what he is seeing in the Yelp platform. This guy made no money off me and yet took his time to help a "Chuck in a Truck". I really appreciate his advice and it was an eye opener as to the ad spend I need and the competitive nature of my region. Thanks Ferious Media & Big Thanks to Shelby!
Timothy Flynn
11 months ago

I am in the Home Services world, Plumbing, AC and Drain cleaning. The toughest thing any business owner can do is to move a web site and start a new relationship. I have to commend Kevin ( owner) and Cole, my Rep for making the transition easy on me and my people. Highly recommend Ferocious to make your work easier than you thought!
Thomas Baldwin
2 years ago

New customer of Ferocious, so, I'll keep my review updated. But, so far, so good! They've already sent me data around my GLSA standing in my local area compared to my competitors that I've NEVER seen before. Looking forward to this journey if this is what I can expect!
Ernie
2 years ago

Everyone at ferocious media is top notch and super helpful!! I look forward to a long and successful partnership together !!👍🏻👍🏻
Nick
2 years ago

The team at Ferocious Media has been nothing but absolutely amazing. I first reached out and was in connection with Shelby, his knowledge in my field was very helpful. He guided me in the right direction and provided in depth steps to achieve my goal. He answered his phone every single time I called and responded to texts/emails quickly - just how I like it. Once the project was agreed upon, I was connected with Shannon - another knowledgable team member who was dedicated tremendously to my project. I had a vision for my website with intentions of scaling our growth for service and brand awareness. As the building of the site started, I constantly had questions and provided descriptions of additional work I'd like to be done. Shannon patiently worked with me, along with their development team. One person in particular that I truly appreciated throughout the entire process, is a great man named Nick! Glad we share such an awesome name too. He was and still is very quick to make edits and changes to my website, he also provides me with his opinions and new ideas to keep my website spicy and alive. This team has been nothing short of astonishing. Every month I see my invoice to Ferocious Media, my mind knows every single penny is worth it. If you're looking for professional and serious website/media work - I strongly encourage you to take the time to give Ferocious a shot. It's 100% certain they will not only meet, but exceeded your expectations. Many thanks to the Ferocious team, brilliance and class workmanship! - Nicholas Fiorentino
Jacqueline Pikulski
2 years ago

Working with Ferocious Media was wonderful. I was hesitant to start this venture because I'm not tech savvy and was worried about if I would have time to do what I had to do on my end and more importantly if I could do it. It was a breeze and I love my new website!
Catherine Wysokowski
2 years ago

The Ferocious Media team was awesome and helped to guide us through unfamiliar territory and got our website looking great!
Lori Dodd
2 years ago

I have been partnering with Ferocious Media for more than 10 years and it has been nothing but wonderful! The team is professional, responsive and talented...I am a pretty demanding client at times, but they are always helpful and make sure every question I ask is responded to in a very efficient manner (sometimes after hours/weekends too!) I recently signed on for their "website for life" program, where we worked together (very collaboratively I might add) over a period of a few months and they delivered a fabulous product. Robin Faller is the bomb and her team of designers, writers and facilitators (shout out to Shannon!) is bar none...I wholeheartedly recommend Ferocious Media for your website development and more!
Debra Mynar
3 years ago

Ferocious built and maintains our website. They were easy to work and translated our vision into WordPress programming. Even though our site is no longer brand new, they are still highly responsive. They help us make adjustments and additions, even in emergencies when we have no idea what to do. I highly recommend the team at Ferocious Media.
Carolina Giraldo
3 years ago

Great company! They created our website and were easy to work with.
Daycare Missy
3 years ago

I love my new website! It has helped out my small business endlessly!
Society of St. Vincent de Paul
3 years ago

As the Development Manager for The Society of St. Vincent de Paul I have had the pleasure with working with Ferocious Media to help manage our SEO and SEM. The team at Ferocious Media are amazing people to work with. They break down each step and explain everything in a way that is easy to understand if you aren't familiar with SEO & SEM. Highly recommend!
Craig Evan
3 years ago

Our longstanding relationship with Ferocious Media specifically Robin Faller has been instrumental in the growth of our business. Robin has provided us with a level of detail and attention that is truly unprecedented going above and beyond every step of the way.

Google Rating

4.6

Based on 37 reviews

800-454-9103

320 N 1st St Suite 714Jacksonville Beach, FL 32250

Mon-Fri | 9am-6pm EST
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Free Consultation
Google Rating
4.6
Based on 37 reviews
Ferocious Media
Ferocious Media
4.6
review us onSee all reviews
Jackie Stark
Jackie Stark
1748891381
We work with Ferocious on behalf of a few of our partners and I've been happy with the level of communication. Questions get answered, changes get made when asked, and reporting is available 24/7 through their dashboard. Definitely recommend if you're looking for a good PPC vendor with expertise in the skilled trades.
Bailey Ferguson
Bailey Ferguson
1748891012
I have had a fantastic experience with Ferocious so far! I love how they have a dedicated team for my account and can work on so many different digital aspects for our business at once.
Katie Mechling
Katie Mechling
1748632198
Our team has been impressed with the level of knowledge, communication and responsiveness. Highly recommend Ferocious Media for anyone looking to elevate their online presence with a results-driven partner!
Ben Osborn
Ben Osborn
1748538019
I've had the privilege of working with Ferocious for the past few months, and I can't speak highly enough of the experience. Their customer service and attentiveness are truly above and beyond. Olivia and the rest of the team are incredibly responsive and consistently go the extra mile.
Alex Palmer
Alex Palmer
1748523346
Kevin, Olivia, and Taylor have been absolute rockstars since we made the switch to Ferocious for our website and PPC ads. Their attention to detail along with being extremely responsive, has lead to great results for our client!
Drew
Drew
1748470619
It’s been a total pleasure to work with the folks at Ferocious. Everyone that we’ve worked with from their team has been professional, knowledgeable, dedicated, and honest. Really looking forward to seeing all we can accomplish together with Ferocious!
Megan Bedford
Megan Bedford
1748459772
I've been working with the Ferocious Media team for over 8 years through my consulting company in the home service industry, and I only have positive things to say. It’s incredibly rare to find a digital agency partner that not only talks the talk but actually delivers real results—and Ferocious does just that.Their PPC team is top-notch, and Brian has been instrumental in helping my clients grow their lead volume while keeping costs efficient. Daryl in SEO is a true pro—knowledgeable, responsive, and always thinking long-term. And Carlos, our account manager, goes above and beyond to keep everything running smoothly. Their reporting dashboard is one of the best I’ve seen—clear, actionable, and built for accountability.What really sets them apart, though, is their integrity. I've seen them help business owners—even those who aren’t clients—just because they care about doing the right thing. They are transparent, responsive, and truly invested in their clients’ success.I’ve read a couple of negative reviews and, in my opinion, they couldn’t be further from the truth. If you’re on the fence, feel free to reach out to me directly—I’m happy to share more about what it’s like to work with a team that consistently shows up, performs, and truly supports the people they work with.
Nancy O'Hare-Zika
Nancy O'Hare-Zika
1748363128
Outstanding! I am the fractional CMO for three home service companies and have 2 of those companies now with Ferocious. These folks are LEGIT! They actually DO what they say they are going to do, the on-boarding process was the easiest I've ever experiences with a rebuild, the team is incredible ( special shout out to Olivia), and the results we are seeing after 4 months has already exceeded what we saw after 3 years with another vendor. If you are in digital purgatory- contact Kevin and his team at Ferocious. They will bring you to the next level.
Lindsay Noland
Lindsay Noland
1748352582
Will say this team is the BEST!!! They 100% understood the assignment for our company!! They respond to you 7 days a week- so reliable and trustworthy!! Thank you! We all appreciate you. 10/10 *****
Efrain Villatoro
Efrain Villatoro
1748119302
Elias Villatoro
Elias Villatoro
1748114110
Vincent Villatoro
Vincent Villatoro
1748114046
Terrible service they will hold you hostage
Ariana Villatoro
Ariana Villatoro
1748099172
They have people that cold outreach pretending they don’t work for them and have no benefit from recommending them. They neglect campaigns and only revise them when you feel exasperated from the quality of the results. The “custom” website is a templated Wordpress website that they want to say holds over a 10k value. Also, do your digging yourself but they are an organization owned by an entity that’s owned by Scorpion. So scorpion getting to people that reject their services through a different name.
Roxanne Cleesattel
Roxanne Cleesattel
1745360783
We have had Roy's Plumbing service at our house now twice, once for plumbing and once for electrical services. both times the technician came prepared, gave us a quote and fixed on the same day. They were professional, courteous and thorough. we will definitely call them should we need any future services.
Ndapanda Mwakutuya
Ndapanda Mwakutuya
1744748065
Kurt was a great technician and was very thorough and would recommend highly.Houston Texas
Happy Sailor
Happy Sailor
1739393542
I reached out to Ferocious Media for help with advertising on Yelp and got a quick call back from Shelby. Even though I'm not a client he spent over 1/2 hour talking to me about my specific market and what he is seeing in the Yelp platform. This guy made no money off me and yet took his time to help a "Chuck in a Truck".I really appreciate his advice and it was an eye opener as to the ad spend I need and the competitive nature of my region.Thanks Ferious Media & Big Thanks to Shelby!
Timothy Flynn
Timothy Flynn
1721145344
I am in the Home Services world, Plumbing, AC and Drain cleaning. The toughest thing any business owner can do is to move a web site and start a new relationship. I have to commend Kevin ( owner) and Cole, my Rep for making the transition easy on me and my people. Highly recommend Ferocious to make your work easier than you thought!
Thomas Baldwin
Thomas Baldwin
1695667553
New customer of Ferocious, so, I'll keep my review updated. But, so far, so good! They've already sent me data around my GLSA standing in my local area compared to my competitors that I've NEVER seen before. Looking forward to this journey if this is what I can expect!
Ernie
Ernie
1682626352
Everyone at ferocious media is top notch and super helpful!! I look forward to a long and successful partnership together !!👍🏻👍🏻
Nick
Nick
1680536967
The team at Ferocious Media has been nothing but absolutely amazing. I first reached out and was in connection with Shelby, his knowledge in my field was very helpful. He guided me in the right direction and provided in depth steps to achieve my goal. He answered his phone every single time I called and responded to texts/emails quickly - just how I like it.Once the project was agreed upon, I was connected with Shannon - another knowledgable team member who was dedicated tremendously to my project. I had a vision for my website with intentions of scaling our growth for service and brand awareness. As the building of the site started, I constantly had questions and provided descriptions of additional work I'd like to be done. Shannon patiently worked with me, along with their development team.One person in particular that I truly appreciated throughout the entire process, is a great man named Nick! Glad we share such an awesome name too. He was and still is very quick to make edits and changes to my website, he also provides me with his opinions and new ideas to keep my website spicy and alive. This team has been nothing short of astonishing. Every month I see my invoice to Ferocious Media, my mind knows every single penny is worth it. If you're looking for professional and serious website/media work - I strongly encourage you to take the time to give Ferocious a shot. It's 100% certain they will not only meet, but exceeded your expectations. Many thanks to the Ferocious team, brilliance and class workmanship!- Nicholas Fiorentino
Jacqueline Pikulski
Jacqueline Pikulski
1674782845
Working with Ferocious Media was wonderful. I was hesitant to start this venture because I'm not tech savvy and was worried about if I would have time to do what I had to do on my end and more importantly if I could do it. It was a breeze and I love my new website!
Catherine Wysokowski
Catherine Wysokowski
1671468816
The Ferocious Media team was awesome and helped to guide us through unfamiliar territory and got our website looking great!
Lori Dodd
Lori Dodd
1671210149
I have been partnering with Ferocious Media for more than 10 years and it has been nothing but wonderful! The team is professional, responsive and talented...I am a pretty demanding client at times, but they are always helpful and make sure every question I ask is responded to in a very efficient manner (sometimes after hours/weekends too!) I recently signed on for their "website for life" program, where we worked together (very collaboratively I might add) over a period of a few months and they delivered a fabulous product. Robin Faller is the bomb and her team of designers, writers and facilitators (shout out to Shannon!) is bar none...I wholeheartedly recommend Ferocious Media for your website development and more!
Debra Mynar
Debra Mynar
1667501063
Ferocious built and maintains our website. They were easy to work and translated our vision into WordPress programming. Even though our site is no longer brand new, they are still highly responsive. They help us make adjustments and additions, even in emergencies when we have no idea what to do. I highly recommend the team at Ferocious Media.
Daycare Missy
Daycare Missy
1664381574
I love my new website! It has helped out my small business endlessly!
Craig Evan
Craig Evan
1660308679
Our longstanding relationship with Ferocious Media specifically Robin Faller has been instrumental in the growth of our business. Robin has provided us with a level of detail and attention that is truly unprecedented going above and beyond every step of the way.
William Nason
William Nason
1655169067
Great experience and a fantastic job by Shannon, Ron and the whole team. They walked me through every step and put up with my lack of tech knowledge lol
John White
John White
1648816926
Great company. Have worked with them for many years and have continued to provide positive results and helpful feedback.
Lori Minikowski
Lori Minikowski
1648743004
“Ferocious Media is a responsive, proactive, informed partner for our SEM campaigns, marketing and social media. They are knowledgeable of our industry and are always available and adaptable to our business changes and needs. Our Account Rep, Cole is pleasant, professional, always accessible and offers solid options and suggestions to optimize our monthly spending. With their guidance and perseverance, our online and social media business exposure and response has led to increased traffic and sales.”
Loula Argyris
Loula Argyris
1648320491
Ferocious media has been by far the best Marketing & Advertising company we have ever worked with. The level of customer service is second to none. Our representative Cole Vahamonde is very knowledgeable, incredibly helpful and easy to get in touch with. 5 Stars all the way!
Dan Rodrigues
Dan Rodrigues
1647275272
Debra Solomon
Debra Solomon
1646605291
Lynne Fuentes
Lynne Fuentes
1646427623
The team at Ferocious Media was fantastic from our first meeting. They explained how they could create a new and improved website and logo for my company. They explained how when they create the site and content they used search engine optimization (SEO) which will enable my company to be easily found on the web. We had numerous meetings before the launch to make sure we were all on the same page with design, layout and content, they had so many great ideas and were open to listening to ideas as well. I really couldn't have asked for a better team then them for my company. So a huge THANK YOU to Todd, Noel, Shannon, Melissa and those who work in the background for doing such a great job!!!!
Alesia Olsen
Alesia Olsen
1645038753
Professional, quick to respond - Great writers!
Brooke T
Brooke T
1645030701
Ferocious Media (Specifically Shannon and Cole) helped us work on our new websites as long as maintaining our existing ones! They were beyond helpful AND speedy with whatever changes we needed to make. They were patient and made sure every step of the way that our expectations were met. I can't thank them enough! Their attention to detail and excellent customer service has continuously won me over!
Peter Zimiles
Peter Zimiles
1643406668
We love using Ferocious Media! They're very professional and make sure we're getting the best bang for our buck. I strongly recommend them to anyone who is looking to have a well rounded presence online and grow their business. We have grown in leaps and bounds and I can't thank them enough!
Washington Window and Glass
Washington Window and Glass
1640130983
We believe you get great service from this team. Any times we have questions about anything they handle for us they get back to us in a very timely matter and answer our question and even have put it examples of what they are referencing to help us understand.
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