800-454-9103
Search Engine Marketing for Small Companies
Ferocious Media
1-800-454-9103 www.DrivenLocal.com
Have you ever heard the phrase, “Google it,”? Majority of the people in today’s society turn to internet search engines to seek answers, whether they are looking for a job, service, reviews or information.
“Being visible on a variety of keyword searches in Google is applicable and valuable for businesses in every industry. The world’s largest companies use their websites as the best (and most accessible) source of information about their brand, products, or services. At the same time the world’s smallest companies have established a web presence as a vital lifeline to previously inaccessible markets,” proclaims a recent article published by InsuranceMarketingHQ.com titled “HELP!:Search Engine Marketing Advice for Small Fish in a Big Pond.”
Due to advances and the rise of search engine marketing, small companies can now compete right next to the largest ones in their industry. Like anything, not all markets are the same, with some industries being more competitive than others. “The big box electronics chains are fighting tooth and nail for top position on keywords like ‘blu ray dvd player’ and ‘flat screen tv.’”
So, does this mean in more competitive industries, small businesses are at a disadvantage due to cost? Should small businesses focus their “pay-per-click” marketing dollars into bids for high-quality keywords? NO!
“It simply means that these agencies need to have their paid search campaigns strategies modified to get the biggest ‘bang’ for their marketing buck. There is room in this competitive space to be active… and profitable!”
Ferocious Media helps small business build the most successful campaign to get the most “bang for your buck.” As opposed to bigger search engine corporations that have cookie-cutter layouts for all their clients, Ferocious Media is considered a boutique corporation within the industry, customizing each campaign. Account managers work with you instead of for you, giving you the power of input within every decision.
Bryan Flores, Senior Marketing Manager at Ferocious Media believes “the key to a great search campaign is a great foundation and continued maintenance. Many basic, broad keywords can be easily expanded with synonyms, misspellings or locations. These specific keywords should be grouped tightly and matched with relevant ads.”
It is important to have trained professionals maintaining and operating your search engine marketing campaigns at all times. An account manager will carefully select your keywords and use a combination of both broad and specific search phrases and match them with highly relevant ads. This allows companies to capture as much of the market as possible and helps keep their click costs low and displaying ads that match the searcher’s interest.
Three strategies Insurance Marketing HQ suggests to be competitive in a paid search marketplace are: use longer, more specific keywords; use negative keywords to eliminate traffic from people who don’t help your bottom line and set a budget that you’re comfortable with.
Ferocious Media achieves all 3. Bryan Flores also believes “negative keywords should be added throughout the life of a search campaign. By viewing the actual search terms that led to your ad being triggered, you can find a lot of good ideas for both negatives and positives.”
Negative keywords are used to eliminate traffic that frames from searches that are “informational” in general, people who are not likely to convert into a lead. Ferocious Media creates all campaigns from scratch with you input to meet your businesses goals and desires, including adding negative and positive keywords common in your industry.
Using a combination of advanced computer automation in conjunction with regular human intervention, Ferocious Media will measure the results of every advertising dollar you spend, allow you to listen to the quality of calls generated by your advertising efforts, plot the zip code of each incoming call and manage up to 100 lines per account.
To optimize what you receive from your advertising space, contact Ferocious Media. Small and medium sized businesses can be extremely active in this marketing medium, and capitalize on all the potential clients using search engines. All you need is to put your campaign (and budget) in the right hands.
Go to www.DrivenLocal.com for more information on the leading provider of Search, Social and Display Advertising.
To read the full article published by Insurance Marketing HQ, click here.
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