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Marketing is no longer a simple, predictive process. Social media platforms have created an ever changing relationship between the business and the consumer. Companies need to keep people interested, whether they are a prospective customer or someone who is already familiar with the brand. Agile marketing is the common response to this complexity. Through building, testing, measuring, learning, refining and

This week, the Spotlight’s on Senior Social Media Account Manager, Jamie Flynn. Recently promoted to her new role, she’s seized every opportunity to become an authority in her field. Jamie spends her days managing a team internally as well as taking on a full load of social media campaigns for Ferocious Media’s clients. To say that she’s customer service oriented

If you’re one of the many business savvy people out there using Pinterest to brand your company, then you’re already ahead of the game. Since its inception, Pinterest’s growth has been astronomical. The platform is unique – an online “pinboard” where posters can pin or bookmark photos, recipes, articles, infographs – basically anything they find relevant to their own unique

In the Spotlight this week is Search Engine Marketing Manager, Brian McLaughlin. Brian McLaughlin has been with Ferocious Media since the summer of 2012. Throughout his tenure with the company, he’s become an employee you can count on. His day-to-day is always busy, concerned with maintaining various Search Engine Marketing campaigns for many clients. He says, “What I find most

While networking in the traditional sense has always required a lot of handshakes, cups of coffee and business card exchanges, the digital world has transformed the process of networking on a broad scale opening up endless possibilities of interacting online. Feeling shy about Social Media? Maybe you feel it’s unnecessary. But don’t underestimate its impact. These days, it’s becoming a

Best Practice: Social Media & Negative Reviews There is no doubt that social media is an extremely powerful tool for small business owners.  You can quickly and effectively share your company’s information and products with millions of people.  That’s great, but are there any downfalls? Recently someone mentioned that they received a negative review on their Facebook page and didn’t see it