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Our Social Media Account Analysts are at it again and Social Media Week in NYC will not disappoint. People are talking about everything from page likes to generational differences, but a major topic of the day was audience. Below are some things that were covered in today’s classes. Keep these in mind when dealing with your business’s audience! Speak with the consumer

Ferocious Media’s Senior Executive Vice President and Partner, Lauren Persico and Andrew Dell’Aglio, SVP of Channel Sales recently attended the International Technology Rental Association (ITRA) Conference at Bally’s Hotel & Casino in Las Vegas. This year’s conference focused heavily on helping ITRA Members grow their brands through social media marketing. Many business owners are under the impression that the true measure

This week, a few of our wonderful Social Media Account Analysts are attending Social Media Week in New York City. This 4-day event brings together the best and the brightest of the evolving social media landscape and creates an opportunity for education and engagement. Our analysts have already brought back some useful tips and insight on how to get the most

With the large amount of competition out there, strengthening your customer service skills is extremely important when trying to generate repeat customers. It’s important to make sure that your customer service representative(s) has the right skills for handling your customers’ needs. Managing expectations is one of the most important aspects to maintaining a healthy & rewarding relationship with clients. Consistently having positive interactions

Over the past few years, we’ve seen video marketing go from a niche to a legitimate and established marketing strategy. According to YouTube, more than 1 billion unique users visit the site each month, spending more than 4 billion hours watching video content!  Furthermore, four days of content are uploaded every minute. Wait a second, that can’t be right- 4 days per

“Find us on Facebook!” “Tweet us your feedback!” “Check out our reviews on Google+!” For most consumers, sayings like these have become common place when it comes to interacting with a brand or company. Why? Simply put, social media has become a valuable marketing strategy that businesses just cannot ignore. Now, that’s not to say that print ads and other