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While email is great for fast communication, a flooding inbox with irrelevant content can be a burden. You can increase engagement of emails sent to coworkers or clients by remembering the following tips. Rewrite and proofread. By drafting the point you want to convey in your email and rewriting it, you can make sure all important information is included, eliminate

In today’s day in age, consumers are spending more time online than ever. With this kind of hyperconnectivity, businesses are expanding their brand into the digital realm and reaching potential customers in every corner of the world. One of the most effective ways to reach and engage with new people is through social media. If you don’t think that social

Historical performance data gives pay per click (PPC) managers insight into what keywords, ads, and targeting are working effectively. It’s  their job to then control the budget accordingly using this valuable information. But what about new PPC accounts, or even new products or services where you don’t have as much data or information to draw from? We can utilize previous

In today’s internet-based society, your business needs to have a powerful online presence in order to stand out among your competitors. One of the most cost-effective ways to create a strong online presence and drive traffic (or leads) to your website is blogging. Every time you publish a well-developed blog post, you are creating a new opportunity for someone to

More than ever, companies are marketing to society’s growing expectations for immediate satisfaction. This is correlated to the increase in smartphone users, and is a necessary industry adaptation to stay competitive. Consumers are seeking relevant answers as quickly as possible, and using their phones to get them as questions arise. In fact, Google just confirmed that in ten countries, including

There are plenty of large corporations and well-known businesses on social media. However, some small businesses are noticeably absent from the social media world. Why is this? There are several reasons. Some small business owners do not have personal social media pages and are unfamiliar with the process of creating business pages. On the other hand, some small business owners