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Generally speaking, landing pages are extremely important components for web browsing and online marketing. When building SEM ads to represent your business and services, a crucial factor to keep in mind is relevance. Your ads should have a very clear message and a strong call-to-action, which should mirror the landing pages they are linked to. If you are offering a

Having money squirreled away for a comfortable retirement isn’t something many people give much thought to in their twenties, and why would it be? When you’re twenty-five, the idea of retiring is so far off in the distance, you’d need a passport to get there. With a median life expectancy of 80 years for men and 82 years for women,

The Google Display Network consists of more than 2 million websites and reaches more than 90% of internet users around the world. Display Advertising is a great way to create awareness for your brand. It’s also effective for increasing sales and building customer loyalty. There are different ways to target on the Display Network. Contextual Targeting- Reach users who are

LinkedIn is viewed by professionals as a valuable resource for networking themselves or their business. Nowadays, a professional online presence is just as crucial of a tool as a resume for a job interview. Surprisingly, many people are not taking full advantage of the benefits of LinkedIn, seemingly because they do not know how to properly utilize the social platform.

Pay Per Click (PPC) advertising is one of the most cost effective types of marketing. However, most organizations and advertisers are forced to focus on web forms with CRM integration to track their leads and measure achievement based upon a progression of advanced examination. For example, organic visits, site visits and conversions. A tool that is often not utilized enough

One of the most important factors of creating a successful SEM campaign is finding your keywords.  When you find that special keyword, it narrows down the search results and makes it easier for people to find the advertiser’s unique service or product. There are a multitude of ways to find your keywords, including tools that Google themselves provide such as