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Choosing the right digital partner can be a daunting task, especially if you don’t know what to look for and what questions to ask. The following blog post is dedicated to help guide you in asking all the right questions and choosing the digital marketing partner that makes the most sense for your unique business needs. Knowing is half the

Ever wonder why you catch yourself singing along to those K-A-R-S Kars 4 Kids advertisements, or laugh every time Jake from State Farm has to explain himself to jealous wives? As a business owner, wouldn’t it be nice to achieve this goal of effective branding and advertising? You may be asking, how can I come up with an idea as

Many small and local businesses share a common ground when it comes to PPC advertising – they have limited marketing budgets, making each dollar count even more.  Here are a few ways to keep your PPC campaigns super-local to ensure your ads are being placed in front of the right audience. Show your location. If you have a storefront or

Having strong keywords and phrases in your AdWords campaigns will ensure that your pay-per-click ads are found by the right people. Below are five important tips to help you choose the right keywords to build a strong list and attract high quality, relevant traffic. 1.) Put Yourself in Your Customer’s Shoes – If a potential customer is searching for a

2016 is here, and it’s a guarantee that you’ll see new and innovative strategies and ideas pop up in the digital marketing world. Here’s a list of marketing techniques that will play a big role in your 2016 digital marketing plan: Responsive Website: 2015 was a huge year for mobile! Google announced that mobile traffic finally overtook desktop traffic in

Now that 2015 is coming to an end many of us are looking back and making resolutions for next year.  The top resolutions include things like losing weight, saving money, and being more active.  Your SEM campaigns would benefit from these too! When someone makes a resolution to lose weight or save money, the first thing they must do is