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Many small and local businesses share a common ground when it comes to PPC advertising – they have limited marketing budgets, making each dollar count even more. Here are a few ways to keep your PPC campaigns super-local to ensure your ads are being placed in front of the right audience. Show your location. If you have a storefront or
Having strong keywords and phrases in your AdWords campaigns will ensure that your pay-per-click ads are found by the right people. Below are five important tips to help you choose the right keywords to build a strong list and attract high quality, relevant traffic. 1.) Put Yourself in Your Customer’s Shoes – If a potential customer is searching for a
2016 is here, and it’s a guarantee that you’ll see new and innovative strategies and ideas pop up in the digital marketing world. Here’s a list of marketing techniques that will play a big role in your 2016 digital marketing plan: Responsive Website: 2015 was a huge year for mobile! Google announced that mobile traffic finally overtook desktop traffic in
Now that 2015 is coming to an end many of us are looking back and making resolutions for next year. The top resolutions include things like losing weight, saving money, and being more active. Your SEM campaigns would benefit from these too! When someone makes a resolution to lose weight or save money, the first thing they must do is
Business owners know that good old-fashioned word-of-mouth marketing can be their best source of advertising. It was not too long ago that it was only practical for customers to share their experience with your business with friends, neighbors, and acquaintances. Flash forward to today: most consumers now spend a tremendous amount of time researching products, services, and businesses online. In
With the holiday season in full swing, there is no shortage of advertisements. So how do you make your brand standout among the rest? By using the latest marketing trends, you can make the most of your marketing campaign, while still staying true to your brand. What can we learn from this year’s most successful holiday advertising campaigns? Advertise on
