Olympics Withdrawal? We Can Help

The 2016 Olympics have come and gone, blowing through August like a delightful storm of athletic prowess, personal triumph, dedicated teamwork, and — let’s face it — two empowering weeks of nonstop TV sports coverage. All of us at Ferocious Media miss it, (seriously – our rock star Executive Assistant loves the Olympics so much, she threw an Opening Ceremony theme party) and we suspect we’re not alone.

Luckily, there’s much excitement to be found hidden in your digital marketing campaign, perhaps even enough to rival the Olympic games.

Competition

Nothing piques interest like a little healthy competition. Just the other week, Ferocious Media SVP Megan Martell introduced geo fencing as a way to target customers that have walked into a competitor’s business location. TLDR: Geo fencing captures the IP address of these individuals’ mobile devices, so we can then serve ads in-app or in-browser as they surf the web on their smartphone.

The opportunities here are vast, and businesses can get creative with the messaging to a competitor’s customers. Perhaps it’s a high-value offer to entice those customers to give your brand a try. Moreover, brick-and-mortars can even track in-store conversions — a powerful stat to have when it comes to display advertising.

Statistics

Speaking of stats, Olympic commentators absolutely thrive on stats. And if you’re a business owner utilizing an SEM campaign, you and your campaign managers should too. Even the slightest changes on a website homepage or an online form can make a sizeable difference in PPC conversion rates.

Digital initiatives are so rich in data, data that can tell an important story about your brand, your target audience, and the way potential customers interact with your business online. Our SEM analysts are constantly drawing upon this information to make campaign improvements and well-informed recommendations to clients.

Teamwork

What sports-themed post is complete without a tip o’ the hat to teamwork? And just like the teams that stole the spotlight in Rio, an impactful digital marketing strategy has many components working together to generate new business leads. Enlist multiple channels and strategies to help attain your revenue goals, and use one channel’s results to improve another’s.

For example, should your PPC campaign’s most-searched keywords be the main focus of your SEO initiatives? How have your branding efforts on Facebook and Instagram impacted the volume of branded keyword clicks stemming from PPC? An aggressive and dynamic multi-channel digital marketing approach can help you bring your own business team across that finish line.

Need assistance with your digital marketing campaign? We can help. As a full-service digital agency, Ferocious Media offers a diverse suite of products to businesses of all shapes and sizes. From your local Mom & Pop shop to franchise level corporations, we’ve got you covered. To learn more, give us a call at (800) 454-9103 or start a live chat with us right here on our website!