In The Spotlight: Brian McLaughlin

In the Spotlight this week is Search Engine Marketing Manager, Brian McLaughlin. Brian McLaughlin has been with Ferocious Media since the summer of 2012. Throughout his tenure with the company, he’s become an employee you can count on. His day-to-day is always busy, concerned with maintaining various Search Engine Marketing campaigns for many clients. He says, “What I find most interesting about my job is that every account is different and poses its own challenges. You can have two accounts, both of which are the same vertical, and what may work for one, may not work for the other. It allows me to think critically on a daily basis.”

Brian recently became a Bing Certified Ads Pro. He proactively decided to go for the certification for a few reasons. He felt that it would reinforce his knowledge of Bing’s existing features, as well as gain understanding of the newer campaign management tools Bing has released over the last year. Brian’s will to learn and grow in his field has inspired his colleagues to do the same. There’s even an office contest going on that offers employees a prize for completing the certification.

Most recently, Brian spearheaded a charity effort on behalf of Ferocious Media. Brian and a few other SEM Account Managers (Billy Mark, Nick Gambacorta and Juan Tejada) have decided to participate in Movember. Movember is a global charity that raises awareness on Men’s Health Issues, specifically Testicular and Prostate Cancer as well as Mental Health Issues.

Outside of work, Brian is looking forward to snowboarding season which is just around the corner. He’s also a music and movie buff. Some of his favorite bands include Phish, Radiohead and Billy Joel. As for movies- he favors Inception, Avatar and Tropic Thunder.

We’re looking forward to seeing what Brian brings to Ferocious Media in the future.

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