Facebook Launches Hyper-Local Advertising

Ferocious Media is happy to announce this week’s Employee of the Week; Chris D’Alberti, Senior Social Ads Specialist!

Chris’ daily tasks include new campaign set-up, organizing campaign results, optimizing accounts and setting up calls with clients to offer campaign recommendations.

In his spare time, Chris enjoys being on the move whether it be with friends or family. During the summer months you can find Chris golfing or hanging out in Montauk. Chris loves snowboarding and snowmobiling during the winter months as well! Chris also loves watching his favorite sports teams the Jets, Mets and the Islanders!

This week Chris is sharing information on Facebook’s latest advertising feature, Local Awareness Ads.

Facebook is about to make it a whole lot easier for small businesses to reach more customers at a low cost. The Social Network’s latest advertising product, Local Awareness ads, gives marketers the ability to target users who are within a certain radius of the business’ address.

Having a cost effective advertising campaign is especially crucial to small businesses that have a small budget yet are trying to reach a large group of people.  “Local awareness ads are built to be more cost effective than traditional advertising channels like newspaper while offering more precise targeting and greater reach,” says Facebook.

Local Awareness ads allow businesses to target a hyper-local audience by advertising to groups of people within the business’s specific location radius. These ads not only enable marketers to target users who are physically nearby, but also provide the opportunity to increase foot traffic, and attract new customers.

Your ad features your photos, messages, and even directions to help customers find your location. Traditional methods of advertising, print for example, just can’t reach your customers the way Facebook can. Your ad might be in a section that customers don’t see or reaching people who are too far away from your business. Facebook can get your ad to people near your business at any time and on any device. It’s one of the best ways to keep your business on customers’ minds, while saving you time and money.

Here is what you can expect from Facebook’s Local Awareness ads:

1. Reach an audience with the opportunity to drive sales. Choose a geotargeted radius as small as 1 mile according to your advertising preference in which your ads will appear.
2. Determine a budget. Facebook provides SMB owners with an estimate of the number of people the ads will reach based on the amount of money spent. Along with the budget, you must consider how long you would like your Local Awareness ad to run.
3. Select a captivating image of your products or business to use in the ads.
4. Create the message of the ad. Your Local Awareness ads should be relevant and entice people who are nearby to visit your business. Tell them about a sale, offer, or promotion you are running. These ads contain a “Get Directions” call-to-action which guides smartphone users directly to your business. Once the ads have been approved by Facebook, they will begin to stream through the newsfeed.

Overall the goal of the Local Awareness ad is to provide location-based advertising through a captivating ad experience that drives value and increases the likelihood of customer interaction. To try out the new Facebook ads or for more information, contact us here at Ferocious Media!