Blogging 101: The Meaning Behind the Madness

Blogging has become the 21st century’s way of expressing ideas in a format that is simple and easy to understand. The days of the newspaper are dead, and people are taking to the internet to find information – and spoiler alert, your business’ blog can fulfill those needs!

Blogging is the present and the future, and here at Ferocious Media we have blogging down to a science. Just keep reading to learn more about how blogging can benefit your digital marketing campaign.

Blogs Build Your Brand Equity

Social media pages that are constantly being updated with blogs make your business seem more trustworthy. You become the go to source (more on that to come) for information relevant to your industry. In today’s digital age, if you’re not on social, people truly question your existence. Think about if you were scrolling through social media looking for a venue to host the annual company Christmas party or even your wedding. Would you choose to book the place that hasn’t updated their page since 2011? Probably not. So don’t make your social presence an absent one!

Blogs Maximize SEO Potential

Show of hands – who wants more people to visit their website? That’s what we thought. Now let’s consider how people find your website. Current customers can type your name directly into the browser, but what about for customers you haven’t yet met? That’s where blogging comes in. Every time you blog, you add another page to your website – providing search engines fresh industry specific content. And search engines LOVE fresh content. As more pages are added and indexed, the greater the chance your website has to show up in search engine results and thus drive traffic to your page. With this, plus the help from your social media channels, you’ve got huge potential to grow your audience.

Blogs Help Generate Leads

With all this new traffic pouring into your site, you’re going to want to direct people to the services you provide. This is where the call to action comes in. For example, if you are a home remodeling company you may decide to write a blog titled “DIY Home Decoration Tips for Fall.” The tips may not initially direct people to use your home remodeling service, but the call to action you include can. Perhaps you conclude your blog with “Not the DIY type? Don’t sweat it! At ___ our home remodeling services can breathe new life into your outdated home. From a fresh coat of paint to a new living room layout, ___ offers a wide variety of services to turn your home into a luxurious retreat. To learn more call ___ or visit us on the web.” It’s subtle, direct and it will help convert those blog readers into serious customers for your business!

Blogs Position You as a News Source

In the blogging world, staying fresh is not about who can dress the fanciest. In this world, ‘fresh’ means staying up-to-date with all the latest industry news and providing your following with tips and information they can use in their everyday lives. Who knows, if your blog helps them with a small repair, the next time they find themselves with a serious problem, they might go searching for your phone number!

Blogging does take time that some business owners might not have if they’re tied down with day-to-day operations. That’s where we come in. Let the expert analysts at Ferocious Media not only help position you as a news source, but increase visitors to your website through blogging!

The Ferocious Media social media team has grown up blogging – we’d like to think we’ve achieved black belt status! If you would like to learn more about how blogging and social media marketing campaigns can benefit your business, explore our website.